Saturday, August 31, 2019
Eastern foods assigment Essay
Background: As the building work is going to be complete in July 1st and therefore there is a plan to start the business early in May 1st. To develop the business the Eastern Foods is facing the following challenges with regards to HRM, Accounting, Marketing and Operations Management. (a) Overview of Challenges Facing Eastern foods: Human resource Management (HRM) Human resource management is also identified as ââ¬Å"personnel managementâ⬠. There will be in detail study required of whole business for the recruitment of the new staff. There should be study of hierarchy of the management level that will be necessary to manage the operations of business. And what skills will be obligatory for conducting the operations of business. The workers that will be recruited must have the knowledge and experience relevant to the operations of East Foods Companyââ¬â¢s business. Such as in production there must be those people who have best knowledge of production. The diversity on workplace will have to be considered like the marital status, sexual orientations, ethnicity etc. These all criteria must be set in consideration of requirement of work for example if work required at plant needs the male man power then the women cannot be recruited there. Similarly there will be requirement of special team for marketing of the new project from the marketing backgrounds like peoples who have studied in Business Marketing and have good previous experience in marketing. The human resource should be managed in following way Digram1 (Process of Human Resource Management) Finance: Finance is the most important part of any kind of business. Through accounting the transactions are recorded and summarized and the results are generated also the figures of profits are determined. For the complex and frequent transactions the accounting software and staff who know how to operate that software are required as will. The team should study thatà weather the software are required for accounting for Eastern Foods business and if it is required then which software will be suitable and whether it should be bespoke software. Then the cost of purchasing and its annual subscription will be an issue. Marketing Marketing is also essential for the success Eastern foods. In marketing the need of the consumer are known and then make research on that specific need to produce it and after production that product is advertised for sale also Eastern Foods must develop the marketing mix (4 pââ¬â¢s): price, product, place and promotion. Therefore the project team has to pay special attention on marketing, there should be staff for the research to invent new products and produce it to meet the customer need and take the competitive advantage if you are the first one to invent that product. Then there should be selling team who must advertise it in market to make sale. (Diagram2) (Marketing Mix 4Pââ¬â¢s of Target Market) Operations Management Operations management is section of business management which is concerned with supervision operations for example asset management , cost management ,designing, and calculating the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed, and effective in terms of meeting customer supplies. It is concerned with managing the process that converts inputs (in the forms of raw materials, labor, and energy) into outputs (in the form of goods and services). For the success of Eastern Foods it is very necessary to run the operations in sequences and in smooth manner therefore project team has to focus on the planning of management of operation and designing of operation for new business is great task. For example after estimating the future sale the project team has to focus on required production. How the things will be produced, preserve and sold everything needs planning. Different models must be designed for operation management and the best one which is most efficient and cost-effective must be chosen. The HRM and operation management are the key issue and should be addressed in effective way to run the business in smooth manner. (b) Two key issues key issues and how they can be addressed: Operational Management To address the issue of operational management the management team which is responsible for the business activities that is going to be start on May 1st must be response in following manner (Diagram 3) Service management functions 1. Optimizing Before start of the business the following level of management must be optimized. I. Service level management There is monitoring and management of the quality of services and entityââ¬â¢s key performance in Service-level management. The key performance indicators range from coarse-grained availability and usage statistics to fine-grained entity-contained per-interaction indicators. There is comparison of actual performance with pre-defined expectations and determine suitable actions and producing meaningful reports in Service level management. II. Financial management In financial management there is effective and efficient management of money which accomplish the goals of organization. It is the specialized functions directly associated with the top management. The significance of this function is not only seen in the ââ¬ËLineââ¬â¢ but also in the capacity of ââ¬ËStaffââ¬â¢ in overall administration of a company. The financial management is defined differently in different fields. III. Capacity management Capacity management is a procedure used to manage information technology (IT). Its primary objective is to ensure that IT capacity meets current and future business needs in a cost-effective way. One common analysis ofà capacity management is described in the ITIL framework. ITIL version 3 views capacity management as comprising three sub-processes: business capacity management, service capacity management, and component capacity management (known as resource capacity management in ITIL version 2). As the usage of IT services change and functionality evolves, the amount of processing power, memory etc. also changes. If it is possible to understand the demands being made currently, and how they will change over time, this approach proposes that planning for IT service growth becomes easier and less reactive. If there are spikes in, for example, processing power at a particular time of the day, it proposes analyzing what is happening at that time and make changes to maximize the existing infrastructure, for example, tune the application, or move a batch cycle to a quieter period. IV. Availability management Availability Management aims to define, analyze, plan, measure and improve all aspects of the availability of services. Availability Management is responsible for ensuring that all infrastructure, processes, tools, roles etc are appropriate for the agreed availability targets. V. IT service consulting management The practice of helping organizations to improve their performance, operates primarily through the analysis of existing organizational problems and the development of plans for improvement. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and access to the consultantsââ¬â¢ specialized expertise. VI. Work force management Encompasses all the activities needed to maintain a productive workforce. Under the umbrella of human resource management, WFM is sometimes referred to as HRMS systems, or even part of ERP systems. Recently, the concept of workforce management has begun to evolve into optimization. One main player in WFM Optimization and WFM BPO is Workforce Insight (WFI). VII. Infrastructure engineering Infrastructure is basic physical and organizational structures needed for the operation of a society or enterprise or reproductive system ,[1] or the services and facilities necessary for an economy to function.[2] It can be generally defined as the set of interconnected structural elements that provide framework supporting an entire structure of development. It is an important term for judging a country or regionââ¬â¢s development. VIII. Security management Security management is the identification of an organizationââ¬â¢s assets (including information assets), followed by the development, documentation, and implementation of policies and procedures for protecting these assets. After the step of optimizing there is step of changing of management according to business need. 2. Changing The changing process are consists of three steps. I. Change management The management is changed as per current requirement of business activities it may be shuffle in different departments or may be fired and recruited new one. II. Configure Management After deployment of new management the staff is configured in right way to do effective work to generate the results which is goal congruence. III. Release management After training of management it is released to do work. 3. Operating I. System administration When the management is trained and deployed and functions have been started then there is need of administration on all system of business like procurement, production, storage and sales. II. Security Administration The operations of security must be administered by admin department because for safeguarding of assets the security is very important. With the help of effective security the accidents can be avoided. III. Service monitoring and control To maintain the quality there must be effective control on all services like the procedures of procurement and production must be monitor to maintain the quality. IV. Directory monitoring administration Directory monitoring administration play important role in smoothness of operations. V. Network Administration For the fast communication there is highly need of suitable network. Therefore the networks like internet, mobiles and telephone exchange must be properly hold by company. VI. Storage management The stock must be preserved in effective way to avoid the loss and to maintain the quality of products. VII. Job Scheduling The staff must be available every time to continue the operations therefore the roster must be maintained and monitor. 4. Supporting I. Service Desk A Service Desk is a primary IT service for in IT service management (ITSM) as defined by the Information Technology Infrastructure Library (ITIL). It is intended to provide a Single Point of Contact (ââ¬Å"SPOCâ⬠) to meet the communication needs of both Users and IT employees. II. Incident Management Incident management is a term describing the activities of an organization to identify, analyze, and correct hazards to prevent a future re-occurrence. These incidents within a structured organization are normally dealt with by either an Incident Response Team (IRT), or an Incident Management Team (IMT). These are often designated before hand, or during the event and are placed in control of the organization whilst the incident is dealt with, to restore normal functions. III. Problem Management Problem management is the process responsible for managing the lifecycle of all problems. The primary objectives of problem management are to prevent problems and resulting incidents from happening, to eliminate recurring incidents, and to minimize the impact of incidents that cannot be prevented. The Information Technology Infrastructure Library defines a problem as the cause of one or more incidents. HUMAN RESOURCE MANGEMENT: Human resource management (HRM) is the management process of an organizationââ¬â¢s workforce, or human resources also the main foundation in management activity of any Business is the HRM. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture and ensuring compliance with employment and labor laws. In circumstances where the employeesââ¬â¢ desire and they are legally authorized to hold a collective bargaining agreement, HR will also serve as the companyââ¬â¢s primary link with the employeesââ¬â¢ representatives. HR is a product of the human relations movement of the early 20th century, when researchers began documenting ways of creating business value through the strategic management of the workforce. The function was initially dominated by transactional work, such as payroll and benefits administration, but due to globalization, company consolidation, technological adv ancement, and further research, HR now focuses on strategic initiatives like mergers and acquisitions, talent management, succession planning, industrial and labor relations, and diversity and inclusion. In startup companies, HRââ¬â¢s duties may be performed by trained professionals. In larger companies, an entire functional group is typically dedicated to the discipline, with staff specializing in various HR tasks and functional leadership engaging in strategic decision making across the business. To train practitioners for the profession, institutions of higher education, professional associations, and companies themselves have created programs of study dedicated explicitly to the duties of the function. Academic and practitioner organizations likewise seek to engage and further the field of HR, as evidenced by several field-specific publications. HR is also a field of research study that is popular within the fields of management and industrial/organizational psychology, with research articles appearing in a number of academic journals, including those mentioned later in this article. In the current global work environment, all global companies are focused on retaining the talent and knowledge held by the workforce. All companies are focused on lowering the employee turnover and preserving knowledge. New hiring not only entails a high cost but also increases the risk of the newcomer not being able to replace the person who was working in that position before. HR departmentsà also strive to offer benefits that will appeal to workers, thus reducing the risk of losing knowledge. 1. Recruitment Management The recruitment is most important step in human resource management. It must be consider that the staff recruited by the management should be suitable to run the operation of business. For this purpose different techniques of recruitment can be obtained like written test, aptitude test and interviews. And different task base test this step must be done to identify the candidates and to have the decision which candidate to accept it. 2. Employee Management Once the employees are recruited they should be trained and then deployed in their relevant roles and their performance should be evaluated. 3. Shift Management The roster of employees must be scheduled and their shift should be managed in a manner that there should not be any discontinuity in operation of business. 4. Attendance Management The attendance register of employees must be regularly maintained and monitored by authoritative person. 5. Leave Management The annual leave days allowed must be decided and employees should be given holidays according leave rules. 6. Payroll Management The remuneration or salary must be decided according to the ranks and work of employees. And remuneration must be performance oriented to motivate the employees. Conclusion: Plan for Organization In conclusion to run the organization successfully we need to set up all the four key functions Accounts, HRM, Operation Management also marketing on similar basis. There should be finance for running the operations therefore we have to arrange the investors. Then we have to implement the designed operations like procurement (must be different department) and the production unit must be installed and relevant recruited staff will be deployed in unit. Likewise the warehouse to store the products and there should be selling and delivering man force to make sales. And the skilledà man force is needed for marketing to enhance the sale. And there will be accounting software and professional staff to record the transaction and generating results. The managing of operations will be required on ongoing basis in other words the operation must be monitors and results must be match with targeted performance. References: http://www.teamquest.com/resources/ www.ca.com/us/products/detail/ca-capacity-manager.aspxââ¬Å½ www.workforce.com/ââ¬Å½ Alexander Bickerton lecture PowerPoint www.businessballs.com/changemanagement.htm www.servicenow.com/products/it-serviceâ⬠¦/incident-management.htmlââ¬Å½ neoenglish.wordpress.com/â⬠¦/what-is-hrm-ââ¬â-human-resource-management http://hrm2013.blogspot.co.uk/ http://www.quadrasystems.net/serv_ourapproach.htm https://www.smartdraw.com/examples/view/4ps+marketing+mix/ http://shal2788.hubpages.com/hub/Role-of-Human-Resource-Management-HRM
Friday, August 30, 2019
ââ¬ÂOliver Twistââ¬Â by Charles Dickens and ââ¬ÂBrick Laneââ¬Â by Monica Ali Essay
Having read both Oliver Twist by Charles Dickens and Brick Lane by Monica Ali, I am going to concentrate the city question on Brick Lane. Brick Lane tells the story of Nazneen, an eighteen year old moved to London from her rural upbringing in Bangladesh to Tower Hamlets, a close tight community of Bengali families living in blocks of flats struggling to make their way up in the city to earn sufficient money and a civilised upbringing for their children, yet still yearning to go back to their home land. Nazneen is married to Chanu, twenty years older than her, he is educated yet earns his money working as a taxi driver. This novel has clear descriptions of city life, the diversity of the people within and how Nazneen interprets the city from her point of view. There are many ways in which the material conditions of the city are described in this novel, the different areas of the city of London are described from the block of flats where Nazneen lives to the big office blocks in the city centre. City life in this novel begins with Nazneen describing the ââ¬ËTattoo ladyââ¬â¢ who lives in the block of flats opposite her, from here we become familiar with the lack of space and understand the very little room they have in the urban areas of London ââ¬Å"Most of the flats that closed three sides of a square had net curtains and the life behind them was all shapes and shadows. But the tattoo lady had no curtains at all. Morning and afternoon she sat with her thighs spilling over the sides of her chairâ⬠¦.â⬠By reading this, it is already forming an idea of the main settings of the novel which are the block of flats, very cramped and close, very little sense of privacy. We also get an idea of the type of people living around the area as well, the tattoo lady is frequently mentioned in the novel, informing us that ââ¬Å"at least two thirds of the flesh on show was covered in ink.â⬠Another material condition of the city we come across in this novel is when Nazneen actually considers visiting the tattoo lady at the flat opposite hers, however such is city life that Nazneen reconsiders this ââ¬Å"The tattoo lady might be angry at an unwanted interruption.â⬠Although this is not an actual object described in the city, from Nazneenââ¬â¢s thought we get an idea of the type of people she would come across whilst living in the city, it forms the surroundings of the narrative by mentioning Nazneenââ¬â¢s neighbours. Monica Ali also describes the smell of the surroundings where Nazneen lives ââ¬Å"The breeze on Nazneenââ¬â¢s face was thick with the smell from the overflowing communal bins.â⬠This material condition most definitely helps to form the surroundings of the novel shaping the condition of the area where Nazneen lives. Although Monica Ali has focused on forming the surroundings of the city where Nazneen lives with the smell and the neighbours, she has also formed the novel with the material conditions of inside the flat where Nazneen lives, in the novel Nazneen spends most of her time inside the flat ââ¬Å"to sit day after day inside this large box with the furniture to dust, and the muffled sound of private lives sealed away above, below and around her.â⬠By giving brief descriptions like this it shapes the scene of the narrative from the beginning of the novel, we are informed of the furniture inside the flat, Nazneen mentions that she has never seen more furniture inside one room, with all this, we are already shaping the narrative with the material conditions inside of Nazneenââ¬â¢s flat. Whilst living in the city, Nazneen mentions outdoor surroundings quite often, although she spends most of her time inside her flat or at Raziaââ¬â¢s, whenever Nazneen has gone outside the boundaries of her area, we as the are given more description of the actual city conditions ââ¬Å"There were more cars than people out here; a roaring metal army tearing up the town.â⬠By describing the cars as an army tearing up the town, we can immediately shape the city life of the narrative with the pollution and the noise of the cars. We can imagine the dirt and the hustle of the city. ââ¬Å"The people who passed walked, looked ahead at nothing or looked down at the pavement to negotiate puddles, litter and excrement.â⬠This was the material conditions of the city life which helped form the narrative, which helped give the reader an idea of the city life and scenes to which we can imagine Nazneen and her husband walking across. The social life in this novel also helps to form the material conditions of city life and the novel, Nazneenââ¬â¢s social life throughout the novel consisted of Mrs Islam and Razia gossiping about fellow women, she would often visit Razia at her flat, whilst going to Raziaââ¬â¢s flat we are given descriptions of the surroundings within Nazneenââ¬â¢s boundary of her estate, we are informed of the ââ¬Å"group of young Bengali men who stood in the bottom of the stairwell, combing their hair and smoking or making loud, sudden hootsâ⬠¦Ã¢â¬ this was the social life the young men had in the city, they would hang around in gangs not achieving much, Nazneen stayed within her boundaries as well, so it gives the reader an impression that social life within a city should be kept in the boundaries that you live in, like a safety barrier. We are also informed of the material conditions of the corridors and stairwells where Nazneen lives, the front doors are mentioned to be the sam e across the corridors ââ¬Å"peeling red paint showing splinters of pale wood, a rectangular panel of glass with wire meshing suspended inside, gold rimmed keyholes and stern black knockers.â⬠On the wall ââ¬Å"someone had drawn a pair of buttocks in thick black penâ⬠¦Ã¢â¬ this helps the reader to form a picture in their minds of the state of city life where Nazneen lives, ââ¬Å"The stairs gave off a tang of urineâ⬠Although Nazneen is told to stay within the boundaries of the estate because if she went out people would talk and gossip about her, Nazneen did go out. This was when she got lost, and we as the readers gained more knowledge of the material conditions of city life which formed the narrative, we are told that ââ¬Å"to get to the other side of the street without being hit by a car was like walking out in the monsoon and hoping to dodge the raindrops.â⬠Immediately we can imagine the fast movement of the city, cars going past like buzzing bees, to cross the road, Nazneen ââ¬Å"waited next to a woman and stepped out with her, like a calf with its motherâ⬠short descriptions like this form the material conditions of the city life in this novel so skilfully. Throughout the novel, we are not only informed of the material conditions of the city where Nazneen lives or around the area of Bethnal Green, we are also informed of the streets buildings past Brick Lane. ââ¬Å"She looked up at a building as she passed. It was constructed almost entirely of glass, with a few thin rivets of steel holding it together.â⬠ââ¬Å"The building was without end, above somewhere it crushed the clouds.â⬠The material conditions mentioned here are most entirely opposite to the towers described of Tower Hamlets. Although both scenes have very large buildings, the towers in the city centre are described as ââ¬Å"palacesâ⬠, with ââ¬Å"entrances and colonnades across the frontâ⬠this was the diversity of the material conditions of city life which helped form the narrative, because the reader is informed that the city is not the same throughout, every area has its own distinctive features, some parts of the city are very well looked after whe reas others such as where Nazneen lives are forgotten about. The material conditions of city life in the novel are mentioned to the reader in many ways, we are told of the people that Nazneen walks past when she goes to the city centre ââ¬Å"every back she saw, was on a private, urgent mission to execute a precise and demanding planâ⬠¦.â⬠ââ¬Å"They could not see her anymore than she could see Godâ⬠from this, we acknowledge the independency of the people in the city. Soon Nazneen realises that she does not fit in with these working people, they are dressed smart, they have coats and handbags whereas Nazneen has a cardigan and a sari, although Nazneen was dressed differently, only one woman noticed she was there and smiled at her. By giving details such as this, Monica Ali has formed and shaped the narrative according to city life, every person with its own mission. So far, throughout the novel, only roads and streets, people and buildings have been mentioned. However when Nazneen does come across some greenery, she says ââ¬Å"in this city, a bit of grass was something to be guarded, fenced about, as if there were a sprinkling of emeralds sown in among the blades.â⬠This, yet again is another material condition of city life, although it is not unpleasant like the conditions in Nazneenââ¬â¢s area, green grass has not yet been mentioned up until now, and when it has the grass is guarded with fence, so from this, we can imagine the very few places in the city to relax and enjoy the scenery. We also get the indication that in this novel, for Nazneen there is no place for her to get away from everything, the city ââ¬Å"would not pause even to shrug.â⬠Throughout the novel, the descriptions of the city and the buildings given to us by Nazneen have been described just as Nazneen saw them, however, later on in the novel, when Nazneenââ¬â¢s son becomes ill, whilst in the ambulance van, and with her fear for her son, she mentions ââ¬Å"The city shattered. Everything was in pieces. She knew it straight away, glimpsed it from the painful white insides of the ambulance.â⬠Just as Nazneenââ¬â¢s heart shattered in pieces, the city did too with her, so she is relating the material conditions of the city with her emotions and giving the reader an image of doom and gloom within the city. Although the material conditions described to us previously in the novel have been mostly doom and gloom anyway, Nazneen has only just implied the greyness and dullness of it along with her emotions. ââ¬Å"Frantic neon signs. Headlights chasing the dark. An office block, cracked with light. These shards of the broken city.â⬠Up until now the city was not mentioned as broken, it was just described as how Nazneen saw it, but now, we get the real image of the city, the material conditions which helped form the narrative â⬠The crystal towers and red bricked tombs. The bare-legged girls shivering at the bus stop.â⬠Up until now, Nazneen had simply described the different dress code of non Asian females, now that she saw they were at the bus stop bare legged in the early hours of the morning, Nazneen is ridiculed by them, she talks about them along with the broken city. She is giving the reader material conditions of the city which make it so grim. ââ¬Å"The well fed dogs and bloated pigeons.â⬠This is something Nazneen would never see in her homeland Bangladesh, dogs are of no importance and pigeons always a pest. So now, we get to witness Nazneenââ¬â¢s interpretations of the material conditions of the city life, how she feels it is all wrong compared to her land. ââ¬Å"The cars that had screamed alongside the ambulance, urging it on, parting in waves.â⬠The cars that had previously been described as an army now screaming, this clearly shows the rage within Nazneen and the material city conditions which she so hates. Throughout the novel, London is not the only city mentioned, with Nazneenââ¬â¢s sister living in the city in Bangladesh, Dhaka, she often receives letters from Hasina talking about her home, and the surroundings ââ¬Å"Street is wide and nice. But plastic bag blowing everywhere. Walk in street for five ten minute and by finish you cover in bag on legs and arm and stomach.â⬠From this we realise, that city conditions throughout the world are the same. The little things which give the city its status, the material conditions such as bags on the floor is what makes living in a city so different to other places. ââ¬Å"A wind blew in over the courtyard and fetched up a crisp packet at her feet.â⬠Nazneen although she was in a different country to her sister, they were both in the same situation, both living in a city with material conditions such as rubbish on the pavements and non stopping people. To conclude, the material conditions of city life in Brick Lane are mentioned with such metaphors and descriptions which inform the narrative of the surroundings, the people, the scenery and the atmosphere within. The buildings described in so many ways, the smallest details found on the floors to the stairwells of the block of flats.
Thursday, August 29, 2019
Ethical Theory on Cyberslacking Affect on It Industry Essay
Cyberslacking a term used to describe employees who surf the net for their personal use such as writing e-mail or indulging in other internet-related activities at work that are not related to their jobs. These activities are performed during periods of time when they are being paid by their employer. The individual who perform such work is known as Cyberslacker while the whole act is called Cyberslacking. In contrast Robert Nozick (1974) state that ââ¬Å"Rights-based ethical theory assumes that individuals have certain entitlements that should be respected such as freedom of speech, the right of privacy, and due processâ⬠. It describes about developing a moral system that identifies the right of others and behaves accordingly to that rights. As high speed internet is basic requirements for the IT industry for their development, some employee may be misusing the facility for their personal purpose stating that they are doing multitasking. Workers in company spending time on internet for the personal use sending emails, surfing internet, shopping online are the common issue faced by todayââ¬â¢s IT industry . As e-mail and high-speed Internet access have become standard-issue office equipment, uncontrolled abuse of computers in the workplace is affecting the productivity. For company, Cyberslacking is becoming a distributive and a complex problem in the IT industry. Different type of employee can prosecute in Cyberslacking, it is usually shows that employees in lower positions in the organisation with access of internet and their higher status colleagues, such as manager, are the main offenders. I strongly believe that most of the company get strongly affected by Cyberslacking. The time employees misuse the resources, but for which they are paid, as well as the company paying the internet charges and electricity bills and equipment are properly considered objects of theft. Something of economic value of company has obviously been stolen know as indirect theft so sorting out all these issue within company is very complicated. Cyberslacking effect the IT Company your work its productivity ,Higher wages ,economy ,increase network traffic ,staff member ,efficiency and security . Some company use different kind of softwares to monitor their workers. These programs can record every keystroke an employee types, even capturing words that the individual later erases. The same software tracks which Web sites a worker visits, and issues an alert when an employee begins surfing an X-rated website. Installation of proxy servers to prevent programs from accessing resources like Chat, Instant Messenger, or some online shopping and gambling services. Now monitoring the workers raise the question invasion of privacy of workers. As it is seems to be perfectly legal to monitor the workers while working in IT Company. While morally a workers think it is right to surf the internet as the working hours constantly invade their homes as they put the hours of effort for their office works. So it is the perfect situation where right based ethical issue describe two types of contract one is legal contracts where other is moral contracts . Both contracts are based on rights of individual or groups and both compel about the respecting the rights. As worker think doing no harm to company by using the office resources for their personal use. As social contract include the rights for workers or individual such freedom of speech, the right of privacy, the right for vote, the right of access to basic education and the right of access of health care . Also IT Company got its own rules and regulation which is need to followed by workers with in company. So there is a maximum chance of conflict between rights of worker within company and as an individual. Respecting the others right and using individual right effectively might help to minimise this problem. There are only individual people, different individual people, with their own individual lives. Using one of these people for the benefit of others uses him and benefits the others. What happens is that something is done to him for the sake of the others. Talk of an overall social good covers this To use a person in this way does not sufficiently respect the fact and take account of the fact that he is a separate person, that his is the only life he has. So as an individual if some one follow the rights of individual there is always a maximum chance of more Cyberslacking . As he give more priority to his own rights and giving minimum priority to IT Company Rights. There are some positive and negative rights on these issues, negative rights which need to be protected from interference e. g. right to vote, right to privacy. And negative right should be respected by the action of individual who abuse these rights. So in IT Company there should be some guidelines for addressing such issue so that workers will focus on company productivity rather than wasting their time in cyber world . Positive rights require positive action it is also known as welfare right such as right to basic education. Providing basic education and basic health care rights for workers with in company maximise the bonding between IT Company and its workers. As workers feel that their company addressing the basic health and education rights for them so they emotionally attached with the company. As we know ACS codes of ethics state that one should be places the interest of public above your personal choice. So as employee of IT Company own should place the interest of company above his personal interest. So giving the priorities to the company work rather Surfing internet using social networks while in work . ACS also address the issue of honesty, competence, professional development and professionalism . So if an employee are honest they should be give the priority for the works when they are working for company. Be honest with your company and yourself. Follow the rules and regulation of your company . More you work for company more professional and experience are the workers and increase their professional development . Competing and developing the professionalism in the company will help to minimise the Cyberslacking Legal rights such as company rights designed by the lawmakers of the company which should be followed by the employee and employers of the company should address the issue such as penalizing the employee if they caught using office resources for their personal use. While rewarding employee who gives the information about others using an internet for personal purpose. Beneficial rights, welfare rights for the employee so that they focus on the company productivity . While moral rights for individual who respects the others right which is decided by the workers culture and the relationship between company and other workers. Morally supporting your company for the better productivity. A set of moral rules to govern the workers in the company is useful for addressing such issues. And a company capable of forcing these rights and rules would be beneficial for both company and employee. So it helps in developing common goods within company which eventually help to reduce a Cyberslacking in the IT Company. So in conclusion Cyberslacking affect the IT Company by minimising its productivity as company workers focus on their personal issues using office resources and giving minimum effort for the company goals. Company using different kind of software to monitor minimize it. Right based theory uses two concept legal rights and moral rights . Balancing the legal rights and moral rights in the company rules and regulation will help to minimise the Cyberlacking . Addressing ACS code of ethics to develop a legal right of the company is useful for this issue. However there is always out chance that moral responsibilities that exist out side the legal responsibilities. Using positive rights to implement the legal rights and minimising the negative rights to implement moral rights with the help of ACS code of ethics certainly help to reduce the Cyberslacking. At the end With the help ACS code of ethics and Right based ethical cyberslacking is not permitted In IT Company.
International Trade Theories Assignment Example | Topics and Well Written Essays - 750 words
International Trade Theories - Assignment Example Therefore, in order to have a positive balance of trade the nations tried exporting to other countries and restricting imports as it negatively affected their balances and hence their wealth. According to the mercantilism theory, there was a fixed amount of money present in the world and in order for one country to have more money; it had to export to other. So, mercantilism refers to the concept of exporting more and importing less (ââ¬Å"Classical Theories of International Tradeâ⬠, n.d.). Absolute Advantage Toward the end of the century, economic growth was being hindered by mercantilist policies. Adam Smith in his book, The Wealth of Nations (1776) presented a response to mercantilism where he claimed that these policies granted the producers an advantage at the cost of a disadvantage to the consumers. Adam Smithââ¬â¢s theory did not regard imports as bad but rather mentioned imports as good because other countries may be making a particular good that is more appealing to the consumers therefore trade, imports as well as export, would be profitable and lead to better satisfaction for the consumers. This meant that countries that had an ââ¬Å"absolute advantageâ⬠in producing a particular good would produce that good and export it while it would import a good that another nation has an ââ¬Å"absolute advantageâ⬠in (Theory of International Trade, n.d.). ... The principle of comparative advantage has been described as that occurring as a result of specialization and the division of labor (Maneschi, 1998). According to the theory, due to technological or other factors some countries specialize in producing a particular good at a lower cost. This implies that such countries have a ââ¬Å"comparative advantageâ⬠in producing a particular good and should therefore export these goods to other countries. The same country should only import those goods in which it does not specialize that is has a comparative disadvantage in due to the higher relative costs. However, the theory also assumes that countries try to maximize their production and consumption which is not true in the real world at times. Balance of Trade Balance of trade refers to a countryââ¬â¢s payments and receipts which results from the transactions of its residents. In ideal conditions, the balance of the receipts and payments should be equal, which is the condition of a balanced trade. However, trade is not always balanced. The trade balance in some cases can even be a trade surplus and trade deficit. Trade surplus occurs when a countryââ¬â¢s exports exceed their imports. Trade deficit occurs when a countryââ¬â¢s imports are greater than its exports. Trade deficits are not necessarily bad as it depends upon the life cycle and the economy and therefore may assist the economy during expansion. However, during a recession, trade deficits may prove to be detrimental for the economy. Influence of Government Governments play a pivotal role in encouraging or restricting international trade. The policies set by the government impact trade unlike free trade where there is no government role in the economy. Governments provide barrier to trade by setting
Wednesday, August 28, 2019
The Success of FedEx Research Paper Example | Topics and Well Written Essays - 4250 words
The Success of FedEx - Research Paper Example As we can see from the above discussion, all the other functions of business have to support the strategy of the company in order for it to succeed. By focusing on the consumersââ¬âwhich has been the function of marketing, it is able to come up with products, through research and development, which serve well their customersââ¬â¢ needs. In order to support their positioning that is formulated with its marketing strategy, it invests in state-of-the-art technology for its facilitiesââ¬âdatabase and infrastructure, in order to ensure that it will perform to consumers what it has promised through its brand. These technologies and expansion of facilities are therefore supported by finance, by coming up with ways to raise capital. This way, the strategy the company has is supported by strategies of the various functions of its business. FedExââ¬â¢s success as a company is attributable to the synergy of its systems all working to support its objective as a company. In order to deliver results to its shareholders, it has to utilize strategic management where it has to identify its objectives in line with its mission and vision, then come up with a strategy to achieve it. Along with its strategy, its various functions such as marketing, finance, research and development, operations, as well as human resources all act out their parts in order to support the strategy. The synergy of the various functions of FedExââ¬â¢s business enables it to plan well and achieve what it wants in line with its mission and vision. However, for the past year, the company, due to unforeseen factors that have affected the operations fumbles a bit in its performance. This means that better strategic planning techniques should be utilized in order to lessen the impacts of such uncertainties that certainly can affect the business.
Tuesday, August 27, 2019
Human Resource management Essay Example | Topics and Well Written Essays - 2000 words
Human Resource management - Essay Example In this era of globalization and organizational integration, adopting selective hiring strategies is necessary to achieve a huge competitive advantage over rivals. The employees are expected to contribute to extensive product development and process cycles, in which human resource plays a cardinal role for success (Bergwerk, 1988; Armstrong and Taylor, 2014). A constrained labour market in some economies creates a pressure on HR professionals to recruit the most-efficient task-force. Time becomes a challenging factor in establishing a sound and efficient internal recruitment system (Beaumont and Hunter, 1992; Hallier, 2001; Henderson, 2011; Beaumont and Hunter, 1992). Nowadays, demographic shifts across different economies are creating problems of getting the efficient labour force and the recruiting appropriate manpower. The problems of attrition and displacement of workforce happen almost every year. This leads to a high turn-over and shortage of talented candidates, to be retained for a long time in companies. The purpose of the present study is to investigate the recruitment and selection practices utilized in a heavy manufacturing sector of the UK. Knowing the good staffing practices by the HR department in an organization, it is necessary to procure employees with good academic record, knowledge, skills and attitude (Belbin, 1981; Bergwerk, 1988; Cook, 2009). This approach results in higher productivity from even newer employees in an organization. Therefore, knowing about the recruitment and staffing practices, particularly for a manufacturing sector, should be used as a frequent practice in organizations (Beaumont and Hunter, 1992; Armstrong and Taylor, 2014). This paper therefore begins with trends in the high value manufacturing labour market of the UK and moves ahead to identify the gaps in the system. On the basis of the case analysis of a heavy diesel equipment manufacturing company in UK, Cummis, this
Monday, August 26, 2019
International Business & Management Essay Example | Topics and Well Written Essays - 2000 words
International Business & Management - Essay Example The company expanded to different countries through amalgamation, licensing, and acquisition. Carlsberg merges with prospective brewing companies and later on acquires whole ownership to the business entity (Blocker, et al 2003:140). The script entails the various predatory yet convincing strategies that Carlsberg Company employs in acquisition of new companies. Further, there are outlines on the on the future growth prospective, despite the fact that, the company still lags behind at a fourth rank. Lastly, there is a critic statement discouraging the ownership of more than 500 brands across different countries in the world. 1. Carlsberg strategic moves and predatory tactics in partnership, ownership, and control Carlsberg group entered the brewing industry late when other giant companies were in operations. The owners understood that such a company was vulnerable to stiff competition and failure in the market if they did not engage in proper strategies. The company realized that it could not concentrate in the local market whereas intending to yield profits and grow competitively (Mital, 2008:184). The presence of existing competitors threatened the infant company thus Carlsberg group merged the father-son two different businesses in order to counter extremities of competition. Carlsberg diversified investment to Denmark, U.S.S.R and the Asian countries over a period of almost eight decades. These tactics enabled the company grow profitably through economies of scale and prominent returns on investments (Estrin, 2004:271). The company analyzes the various trends in the markets and decides on the various tactics to endure, thus enhancing venture opportunities. The company analyzes the various environmental constraints in different regions, thus endures on formulae, which enable easier entry into the markets (Lopes, 2007:10). The company enters most of the markets through direct exportation and distribution in the different markets that depict chances of success . Carlsberg owns global brands, for example, the Carlsberg, Elephant, and Pilsner brands distinguish the companyââ¬â¢s image above the other beer companies (Ahlstrom and Bruton, 2010:189). Therefore, the company wins consumer loyalty on venturing into the foreign markets due to brand recognition. The strategy adopts consumers in the new markets despite possible competition and at the long run; Carlsberg realizes growth in the market share. Another aspect is that Carlsberg adapts to a criteria model that enables the realization of tastes and preferences of consumers in the new markets, and this leads to brand customization to meet them satisfactorily (Halley, 2005:122). The strategies revolve around the objectives of profitability, competitive edge, and consumer value and satisfaction hence, the company strives to achieve them adequately. The strategies threaten indigenous beer companies who often seek options for cooperation in the market operations (Grunig and Morschett, 2012:24 0). Carlsberg group strategically engages in joint ventures to diversify investments and levels of profitability, hence always welcoming to coming seeking to form mergers. The company tactically targets to acquire the over fifty percent of the share holding capacity in every merger over the rival partner or affiliates. This criterion secures managerial prowess, and increased profit sharing rates over the partners who find it hard to survive, thus leaving Carlsberg to the sole ownership of the company after compensation.
Sunday, August 25, 2019
Was Winston Churchill the greatest leader in the 20th century Essay
Was Winston Churchill the greatest leader in the 20th century - Essay Example The paper would examine Churchillââ¬â¢s broad vision and lofty ideologies pertaining to his administration, his political clout as a leader and the manner in which he faced and handled the different problems that stood in his path. It would also form an analysis of how effective his leadership was and the impact it created on the countryââ¬â¢s progress. In this context, the paper would also attempt to discuss the varied attributes of Sir Winston Churchill, highlighting his exemplary personality and the strategic and inspiring decisions he had to make as the leader of his country and validate and conclude whether this fact of being one of the greatest leaders of the 20th century was true or false. Winston Leonard Spencer Churchill was born in the United Kingdom on 30th Nov. 1874 to Lord Randolph Churchill from the UK and Lady Randolph who was an American. Sir Winston Leonard Spencer Churchill, lived with his family at Blenheim Palace in Oxfordshire, and after a long stint with journalism ââ¬Ëstarted his career as an army officer in the British Armyââ¬â¢ (Source 5, 2002, p.162) and thereafter engaged himself in politics because he was fired with a keen desire to serve his country with great passion and vigor. Life in the early years was not a bed of roses for him, because he was a difficult kid to manage at school where he often got punished for misbehavior. But nevertheless, he showed a very keen interest in subjects such as poetry, history and writing English essays than learning Latin, Greek or Math and never relished the company of his friends. After his High School he completed his graduation at the age 18 at Royal Military Academy at Sandhurst in Buckinghamshire. After two years that is at age 20, when his life turned more exciting, he started to achieve many things (Source 2, 1952, p.38). His achievements can be classified into four periods namely;
Saturday, August 24, 2019
Gonorrhea Essay Example | Topics and Well Written Essays - 500 words
Gonorrhea - Essay Example Neisseria gonorrheae can not survive for more than few seconds if taken outside the body. It does not live upon exposed skin. This bacterium requires moist conditions and temperature of the internal body in order to survive, grow and reproduce. The most suitable place for this bacterium to live in is vagina and cervix which is essentially the terminal point of uterus protruding into vagina. Neisseria gonorrheae also survives in urethra and rectum. Apart from these areas, neisseria gonorrheae can also be found at the back of throat which is the point of contact in oral sex. Symptoms: The disease shows no symptoms in the early stages in 50 per cent of the cases. With the passage of time, the patient experiences frequent urination, swelling, burning and redness of the genitals, discharge of a yellowish mucus from the vagina, and a lot of itching on and around the genitals. If adequate treatment is not taken in time, the swelling can aggravate to dangerous extent and lead to severe and e xtremely painful pelvic infection. The infection cases the ovaries and Fallopian tubes to swell up. As a result of the inflammation of Fallopian tubes, the patient acquires pelvic inflammatory disease (PID) which is essentially a very painful pelvis infection. PID is not very unusual to occur.
Friday, August 23, 2019
Barclays Bank PLC Case Study Example | Topics and Well Written Essays - 1750 words
Barclays Bank PLC - Case Study Example Barclays' four centuries of growth and provision of services in retail banking such as current accounts, savings and investments, mortgages and other loans, credit cards and online banking were surprisingly responsive to the instability present within international financial investment and services corporations across the board (Hoovers 2010). The company also holds majority apportionment of Absa Group insurance (i.e. 59% stockholder). Representation of the Barclaycard in the Spring 2010: Investors Presentation Post Q1 IMS indicated that despite the retraction of revenues from revolving credit within this sector, Barclays saw 'strong income growth largely offset by increased impairment' and 'international diversification of business' with over 50% of the card's customers outside the UK (Barclays 2010). Credit market exposures reduced by 22BN, with protium loans at 7.9BN as of December 31, 2009. Dating to the 17th century, Barclays Bank is the flagship subsidiary of Barclays PLC financial services group, with retail and commercial operations in 50 countries throughout Africa, Europe and the Middle East. In 2010, Barclays acquired the Italian credit card business of Citibank International Bank; a deal that absorbed 197,000 credit card accounts and approximately 234 million ($320 million) worth of assets globally. Integration of the Citibank acquisition, and including business assets and employees, will be incorporated into the existing Barclays Western Europe division, with conversion of the credit card accounts to Barclaycards (Hoovers 2010). In 2008, the bank had made a more limited purchase of Goldfish, the UK credit card unit of Discover Financial Services for a sum of 46 million ($70 million). Emerging market expansion has also defied the climate of default within the international financial services sector, and the company has moved forward with strategic agreements made in Asia and Russia between 2007 and 2009. The agreements also include mergers that combine liability through sale of assets with retention of administration, as in the 2007 Barclays sale of its trust administration and custody business in Japan to Sumitomo Trust and Bank for some 21 million ($32 million). In 2008 the Bank acquired Russia's Expobank at 690 million ($750 million), and began negotiations to confirm agreement on 19.5% of New China Trust - just under the maximum 20% investment cap allowed to foreign companies. Finally, in 2009 the group moved to acquire a 99% stake in Bank Akita, Indonesia at 65 million ($100 million). The acquisition includes a rebranding of the company as 'Barclays Bank of Indonesia' which will further the corporation's interests in the region through integration with its gl obal retail and commercial banking services administered by its emerging markets business division. While many people blame the 2008/09 'credit crunch' on a lack of risk management and unreliable financial reporting by banks, Barclays has shown significant leverage in planning and in critical change management decision making. Although much fiscal risk management looks to the audit process toward implementing strategic measures of mitigation, Barclays strategic model incorporates restructuring of the internal organizational
Thursday, August 22, 2019
Real Experience for Real Teen Drivers Essay Example for Free
Real Experience for Real Teen Drivers Essay Young drivers lack experience in driving situations that will occur outside of the mandatory, cookie cutter training they complete during the time of holding their learners driving licenses. The lack of inexperience plays a major role in teen car accident fatalities and injuries. Whitelegg (1987) has shown ââ¬Å"The United States alone is in running of about 50,000 deaths a year from teen-driving fatalities. In terms of years of life lost, road traffic accidents are the major exterminator of unexpired yearsâ⬠(p. 161-176. This evidence is enough to question what steps should be taken, in addition the procedures that already in place, to help prevent such fatalities with young drivers today. Both parents and The Department of Driver Services are proactive by acting to insure new license holders are prepared for the responsibilities that come with driving a vehicle. Parents sign their children up for different types of driving courses where the students are taught the basics of how to operate a vehicle, when to use different signals, and the laws of the road. The Department of Driver Services enforces the same standards as most driving courses, in addition to a hand written test on driving procedures and requiring new drivers to have a certain amount of hours recorded driving in both daylight and at night. Most states also have laws regarding age limits for driving and talking on the phone and no texting and driving laws for all ages. Though these standards and laws are a positive beginning for any new driver, they simply do not provide the driver with the real world experience he will face while driving alone. Teen drivers can and will be taught the rules and laws that go with driving; however, teens cannot always be monitored while driving vehicles alone and will not always follow the regulations that have the taught. This requires additional training to encourage new drivers to abide by the laws and rules, but also provides the teens with the experience to safely conduct any type of multi- Real Experience for Real Teen Drivers tasking the driver may engage in; such as answering phone calls, eating, or conversing and listening to the radio all while driving. In order to reduce the fatalities related to young adult car crashes, young driversââ¬â¢ experiences with driving a vehicle need to be expanded through practice of driving while preforming other actions. Once a teen turns fifteen and receives their learning licenses, the mandatory standard requirements, driving courses and written test, will be conducted and completed within the first three months of possessing their licenses. In the following 9 months teens will continue to be required to record the numbers of hours drove at night and during the day, with an extension of a multitasking while driving check list. The addition of the multitasking checklist will allow instructors or the adults in the vehicle, to monitor the multitasking actions of the driver and teach safe alternatives or more safe ways to carry out the task. The multitasking check lists will include many different tasks, including focuses regarding talking and texting on the phone, conversing with peers, and eating while driving. These distractions are the commonly used among people of all ages. The observer of the driver will have them drive through a fast food restaurant to order meals, and encouraged to order a meal that is easy to handle. Once the meal is order, the driver will be instructed on safer alternatives to handle eating while driving; such as preparing your meal in the parking lot so there less distractions while driving. Interacting with friends is hard to avoid without being rude. It is common to want look at the person speaking while driving or even do hand gestures as you would in a conversation that is not taken place in a vehicle. The instructor should carry on Real Experience for Real Teen Drivers conversation with the driver, but explain the common gestures are not necessary. The driver will be allowed to take phone calls as the observer offers suggestions on how to answer safely, such as placing the phone on speaker to keep both of your hands free to maneuver the vehicle. If responding to a text message is a must, call the person on speaker phone or wait until you have come to a complete stop. These are all task which would normally not be taught, however as used on a daily basis. As Bower (2008) explained,â⬠multitasking puts high demands on the brain that reduces activity regions that coordinate driving behavior; driving is the less-ingrained skill and often takes a neutral hitâ⬠(p. 7); thus more experience is a must. We must keep encouraging young drivers to abide by the laws, but we are not able to insure all young drivers will. The addition of recording and allowing young drivers to complete other actions during maneuvering as vehicle, will give new licenses holders the more ingrained skill of safely coordinating driving behavior with multitasking. Once these safer alternatives are taught, it is sure the driving fatalities of young adults in the United States will drop drastically over the following five years. Parents and driver services cannot be sure that teens will follow the laws once they are no longer in the supervision of an adult , although they can feel secure in the fact that teens have been taught how to make safe decisions while multitasking and driving vehicles. By introducing drivers to the hazards of multitasking and driving, while under adultââ¬â¢s supervision, allows teens to receive guidance on how to safely conduct actions if the driver chooses to not focus all of their attention to driving. Young lives can be saved and fatalities Real Experience for Real Teen Drivers caused by car crashes can be prevented by allowing new drives to gain valuable experience in the driverââ¬â¢s seat of a vehicle.
Wednesday, August 21, 2019
Employment Relations Essay Example for Free
Employment Relations Essay Introduction: This essay will discuss the two different management approaches towards to the recent industrial action taken against Lend Lease and identify what differentiate the two approaches. The second part of the essay will provide an argument of how applying these approaches from the upper management could potentially change the outcome of the industrial action against Lend Lease. Body: Pluralist approach: The characteristic of pluralist approach is to satisfy various interests and aspirations within their employees. The organization power was diffused among the main negotiating groups within the company in such a way that no any party will dominate others. Pluralism approach is open about employment relationships as it allows the creation of a potential structural opposition to be raised, as well as allows the workplace to generate certain conflicts with the organization. By doing so, it will prevent public interest conflict as well as to suppress the inappropriate use of power from the upper management. However, the weakness of pluralist approach is that it relies on the negotiation and bargaining process when there are disputes incurred between the management and the workforce, if in the event of the dispute cannot be resolved it will resorts to the use of law. Management in pluralist approach should not prohibit any ideas or expectations of blind obedience from the employees. Their goal is to reconcile conflicting views and keep the conflict within an acceptable range, so the conflict does not destroy the organization. Unitarist approach: The characteristic of unitarist approach are regarded that the whole organization shares a common purpose and are united in the achievement of common goal. The role of management in unitarist approach has the ability to provide leadership and expected to have good communications, while employees should be loyal to the organization and to carry out the work organised by management as directed. Worker Unions are considered competitive and is believed to destroy the loyalty and the commitments of the employees hence it is not welcomed by the managements. However, the weakness of unitarist approach is that it fails to recognise the needs of different interests between employees, and assumed that decisions made by managements are rational and contain within the interest of all employees. Unitarist approach believes that conflicts in the workplace is not inherent, in fact, it is a communication failure between the organization and the employees. For example, on the 24th July, the workers for Lend Lease has decided to walk off the site and start the 48 hours strike after the breakdown in the negosiation of better pay and condition. This shows that the employees are not accepting how the managementââ¬â¢s lack of awareness of their needs. On the 25th July, ACTU published a media release stating the issues between Lend Lease and its employees, and suggested that Lend Lease should consider a fair working environment and pay for its contractors and sub-contractors, given that Lend Lease has made almost half a million worth of profits last year but failed to provide a fair working condition to its workers. This media release shows that the Union are trying to attract social awareness by publishing public release and in the hope of forcing Lend Lease to re-negotiate their terms. On the 27th July, CFMEU has escalated the issue to a national level and the Union has set up a picket at the Barangaroo construction site. This action has caused Lend lease sites in lockdown across the country, as stated by one of the employee Brain Parker ââ¬Å"The company is not currently bargaining in good faithâ⬠The above event shows that if Lend Lease has followed the pluralist approach, the action may be able to be under control as Lend Lease will act by considering the words and the issues rose between the management and the employees and can act accordingly to the issue. However, according to the examples shown, Lend Lease seems to have been following the unitarist approach which has in fact, escalated the conflicts between the management and their employees as shown in the article published by green Left. The article mentioned that Lend Lease did not made a sincere approach to the negotiation and offered something that the Union consider as ââ¬Å"a jokeâ⬠which did not loosen the tension but added more stress on top of it. Identify which one of the approaches provides the better explanation. Explain your reasoning. Based on the industrial action that has been taken against Lend Lease, it shows that Lend Lease was first using the Unitarist approach to their employees by not willing to negotiate with their new proposal. This has than created an enormous negative impact on both the social and the company as the projects were likely being delayed due to the industrial actions. Conclusion: In conclusion, Lend Lease would have been able to avoid the industrial actions by having a dynamic management approach on their worker base on different situation. This essay shows how in appropriate management style could create such impact on both the social media and the company itself.
The Great Gatsby Bibliography
The Great Gatsby Bibliography Barret, Laura. From Wonderland to Wasteland: The Wonderful Wizard of Oz, the Great Gatsby and the New American Fairy Tale. Papers on Language and Literature. 42.2. 2006; 150 153. Fitzgerald uses Gatsby to reflect his own perception on the American dream. Barret, however, in analyzing the New American Fairy Tale, classifies the novel as being an example of an Anti-Fairy Tale. The novel, according to Barret, illustrates The unreality of reality, a promise that the rock of the world was founded securely on a fairys wing (150). As such, the novel does not have a fairy tale ending, which is contrasted by the Wizard of Oz, which does have a more classic ending consistent with traditional fairy tales. Gatsby, as a result, paints the failure of the American dream twenty Five years later (150). Bloom, Harold. Gatsby. New York: Chelsea House, 1991. This book examines Gatsby as a romantic hero being entirely crafted from the perspective of the narrator Nick. According to the author, Nicks biased interpretation of Gatsby leaves the individuals essential qualities forever hidden (178). Bloom further explains, Gatsby depends on his efforts to translate the mysterious mans dramatic gestures into a revelation of their hidden significance (178). The reader, as a result, has to either accept the perspective of Nick or attempt to read between the lines to draw his/her own conclusions on what is really occurring. Canterbury, E. Ray. Thorsetin Veblen and The Great Gatsby.' Journal of Economic Issues. 33.2. 1999; 297-301. This particular article denotes the connection between the Gatsby narrative, the American Dream and Social Darwinism. According to the author, the point of view provided by Nick is outlining an American Dream that is unrelenting and that can swallow up those who dare seek it out. Like Darwinism, the only the most suitable and adaptable will survive. For Gatsby, his death at the end of the tale is a caution that he was ill equipped to deal with the rigors related to the pursuit of the American Dream. Rather than something to be celebrated, the American Dream and the pursuit thereof is something to be viewed with caution and scrutiny. Dyson, A.E. The Great Gatsby: Thirty Six Years After. F. Scott Fitzgerald: A Collection of Critical Essays. Ed. A. Mizener. New York: Prentice Hall, 1963. This article illustrated how the novel is distinctly American and is part of the cultural attributes of being an American and the American Dream for its respective era. For people reading the novel outs ide of the country, Dyson suggests that the novel still is of value; however, he suggests that some of the finer attributes that would be recognizable to an American would not be apparent to an outsider. Nick, as a narrator, takes some of these attributes for granted in the storytelling process. Fitzgerald, F. Scott. The Great Gatsby. New York, Scribner, 1995. As the primary source from which the study is being conducted, the use of this novel will be done with specific regards to critical statements that back the relevant theses. For example, the primary quotes that will be employed are those that reflect Nicks perspective on Gatsby. These will be coupled with outside character point of view perspectives on Gatsby when Nick switches from first to third person in the narrative. Two of the examples that will be employed of the third person nature are one conversation between Henry Gatz to Nick about Gatsby and one Jordan and Lucille talking about Gatsby. Giltrow, Janet and David Stouck. Style as Politics in The Great Gatsby. Studies in the Novel. 29.4. 1997; 476-480. This work pays particular attention to the historical era in which the novel was written with attention to Nicks role as a narrator. As the voice of the people living in that time, Nick is the medium by which those voices are heard and, as principle speaker in the text, he serves as a translator of the dreams and social ambitions of the people who surround him (476). Nicks voice, however, is suspect to interpretation and the reader is forced to figure out if Nick is critical of Gatsbys romantic notions or if Nick is truly a conservative reflection of the events that are taking place. Great Neck. The Columbia Encyclopedia. 6th Edition. Columbia University Press; New York, 2009. This particular article illustrated the Great Neck area and explains how the setting pertains to The Great Gatsby. According to the entry, geographically, Great Neck is located on the North Shore of Long Island in Nassau county. It is commutable proximity to New York City and is therefore a popular retreat for the rich as an opposition to city life. Fitzgerald lived in this area and based the fame novel on the region. Gross, Dalton and MaryJean Gross. Understand the Great Gatsby: A Student Casebook to Issues, Sources and Historical Documents. New York: Greenwood Press, 1998. Gross and Gross identify the basic plot of the novel as being fairly simple. On the other hand, it is the symbolism and mechanisms used by the author that makes the story compelling and classic. On a cursory glance, the novel simply recounts a story of man who takes on a life of crime to make the necessary money to woo a female from his past. When she finds about about his past, she rejects him and this ultimately leads to his downfall. Hawkes, Lesley. And One Fine Morning: Gatsby, Obama, and the Resurrection of Hope. Social Alternatives. 28.8. 2009; 20-24. Hawkes attempts to draw connections between the hope and the American Dream attributes of Gatsby to the recent Obama campaign in the United States. Gatsby, which is referred to as The unfinished American Epic, has a potential to be resurrected in modern times through hope and a new political paradigm (20). This article is not infallible and it has a high amount of personal bias, however, it does indicate how the novel is an enduri ng part of the American cultural experience. In terms of point of view, the entirety of the experience is based on the point of view provided by Nick, the novels narrator. Layng, George W. Fitzgeralds the great Gatsby. The Explicator. 56.2. 1998; 93-95. The point of view presented by Nick in The Great Gatsby is one that is able to articulate and make sense of the past in such a way that it is conveyed to the reader. According to Layng, Gatsbys decline is alluded to in the very next sentenceand Nick begins to save and assemble his own history. By the novels end, Gatsby is the ghost literally dead, his past with Daisy lost and nick emerges as the apostle-protagonist. (93).
Tuesday, August 20, 2019
Essay --
The X - ray was discovered in 1985 by a German physicist, Sir W. C. Roentgen. Since then, the application of radiation has been widely used in radiology, nuclear medicine and radiotherapy for both diagnostic and treatment of different kind of diseases encountered by the human beings.(Luk, Leung, & Cheng, 2010).Even though the radiation play important role in diagnostic and treating the patient, the biological effect caused by medical radiation is more concerned in recent survey(Arslanoßlu et al., 2007). Due to the advanced development of medical equipmentââ¬â¢s such as multi - detector row computed tomography and nuclear medicine there is significant increase in the populationââ¬â¢s cumulative exposure(Rehani & Berris, 2012).The application of computer tomography has increased dramatically since 1970,with the number of annual scan go up to 72 million in 2007 form 2 million in 1980s (Baumann et al., 2011).The radiological examination performed every year crossed 3.6 bill ion and the number is expected to increase in future(Nations, Committee, & Radiation, 2010).since the radiological exam...
Monday, August 19, 2019
Trafficking and Prostitution in Thailand Essay -- Human Trafficking
In a small village consumed by poverty a man in a business suit shows up. He goes from family to family offering to buy children for a yearââ¬â¢s worth of pay. He gets to one family with a young girl whose father sells her to feed his addiction for heroine. Scared and confused the girl is now forced into a brothel, sexually pleasing more than 20 men a day. Nearly five years later she is rescued only to lose her life to AIDS from unprotected sex. The human trafficking industry in Thailand has long been overlooked both internally and externally. Corruption, greed, foreign relations, economic pressure, and overall demand have fueled the trafficking industry in Thailand. Until the world and the Thai government make serious changes to the way they handle the situation in Thailand, the victims of trafficking will continue to experience similar atrocities. During Vietnam War, America had an agreement with Thailand that allowed them to establish a rest and relaxation base there. The base and soldiers stationed there caused the economy to thrive through tourism however once the war was over, the U.S. no longer needed the base so they left Thailand. The Thai economy needed a way to continue to sustain itself, so it began to prostitute women in their country to create a desirable location for tourism again. This prostitution business gained attraction around the world, and the Thai economy was once again sustaining itself. As time passed it became apparent that trafficking women from nearby impoverished countries would be easier than using the local women. Thailand began establishing itself as one of the biggest prostitution industries and soon became known as ââ¬Å"Asiaââ¬â¢s Brothelâ⬠. Women and children that are trafficked into Thailand live hor... ...x Slavery." NewsMax.com: America's News Page - News Archives. 21 Apr. 2001. Web. 27 Jan. 2010. . Northcutt, Casey. "Education may prevent human trafficking." The Murray State News. 21 Feb. 2008. Web. 27 Jan. 2010. . Perrin, Andrew. "Thai families partners in child sex trade / Border area's products are drugs and daughters." San Francisco Bay Area News, Sports, Business, Entertainment, Classifieds: SFGate. 6 Feb. 2002. Web. 28 Jan. 2010. . "Thailand: Fighting Child Trafficking | World in Progress | Deutsche Welle | 01.09.2007." Home | Deutsche Welle. Web. 28 Jan. 2010. .
Sunday, August 18, 2019
ATA Airlines :: essays research papers
On October 23, 2004 ATA Airlines filed for bankruptcy. The Indianapolis-based carrier also said it has agreed to sell its hub at Chicagoââ¬â¢s Midway Airport to AirTran, one of its major competitors, for $87.5 million dollars. Like other airlines operating in bankruptcy, AirTran said it will maintain its full flight schedule and honor its frequent-flier commitments. The tenth-largest U.S. airline by traffic, ATA joins United, US Airways and Hawaiian Airlines in bankruptcy. ATA is the first major low-coﴱᄃst airline to seek bankruptcy protection. It has long been having difficulties by its costly leases, estimated to be about $100 million dollars per year over prevailing market rates. ATA will turn over its slots at New Yorkââ¬â¢s LaGuardia and Washington Reagan National Airport to AirTran and will fly fifteen of its aircraft on AirTran behalf for six months. ATA has not arranged financing during bankruptcy but Chairman J. George Mikelsone said the AirTran deal would provide immediate cash infusion while he lines up financing elsewhere. ATA lost $90 million dollars in the first half of this year on revenue of $778 million dollars. à à à à à ATA Airlines is trying everything they can to have their company. But they are going to have to wait it out. Some of their opinions is to reorganize, return to profitability, settle their debts, and be released from bankruptcy; or they could go out of business and have their assets auctioned off under court supervision to pay as many of their remaining debts as possible. à à à à à They say that the bankruptcy could probably go on for many months, perhaps for years. Some airlines, such as Continental Airlines and American West, have reorganized under bankruptcy protection, and are still operating. Several others in the USA, and more in other parts of the world, have gone out of business, sometimes after being in and out of bankruptcy repeatedly. à à à à à Many people had questions about if they bought tickets for an airline and then they went bankrupt what should they do? They need to wait and see. You canââ¬â¢t get retroactive insurance. Also be prepared for schedule changes, flight cancellations, or other disruptions of your plans, before or during your trip, possibly with little or no warning. Another thing is if you have electronic tickets, consider going to the airlineââ¬â¢s ticket counter at an airport, or one of its city ticket offices, and paying to get your ticket converted to paper tickets.
Saturday, August 17, 2019
Teen Pregnancy Informative Speech Essay
Did you ever have a doll when you were younger, that you would play with and pretend was your own, real baby? Did your sister ever make you play house with her, starring as the daddy, taking care of all sorts of children and pets? Life examples like these are proof that at a small age, we intend to become nurturers. But who wants to wake up every day with the pressure of going to school, going to work, and taking care of children? Though many of you sitting here are already parents and face similar responsibilities. Never as teenagers, do we sit and daydream about being pregnant or becoming parents in high school. All we want to dream about is moving far away from our families, living on our own, and making a lot of money doing it. But does reality ever match the dream? Are teens ever faced with the fact that their ââ¬Å"perfect planâ⬠might take a small detour? Today weââ¬â¢ll all come to the realization that teen pregnancy happens, itââ¬â¢s real, and is growing every day. There are many factors that contribute to teen pregnancy such as peer pressure to have sex, absent parents, and also the glamorization of pregnancy the media gives it. Peer pressure is always tough to deal with, especially when it comes to sex. Many teenagers fall in to peer pressure due to making friends or fitting in with their peers. According to LIVESTRONG.COM many teens have sex to seem mature, sophisticated and cool, but in some cases the end result is an unplanned teen pregnancy. The Kaiser Family Foundation states that more than 29 percent of pregnant teens reported that they felt pressured to have sex, and 33 percent of pregnant teens stated that they felt that they were not ready for a sexual relationship, but proceeded anyway because they feared ridicule or rejection. Others feel pressured by the person they are dating. Still others find it easier to give in and have sex than to try to explain why not. Some teenagers get caught up in the romantic feelings and believe having sex is the best way they can prove their love. Work Cited Page Langham, R. Y., Ph.D. ââ¬Å"What Are the Causes of Teenage Pregnancy?â⬠LIVESTRONG.COM. LIVESTRONG.COM, 13 Apr. 2015.Web. 05 July 2015.
Friday, August 16, 2019
What Is Accounting Ethics
What is Accounting Ethics? The term accounting ethics are formed by the combination of two different words, namely accounting and ethics. Fortes, (2011) believes that ââ¬Ëaccounting is the collection, measurement, analysis and reporting of events in financial terms. ââ¬â¢ While Karthik, (2010) believes that ââ¬Ëethics in its broader sense, deals with human conduct in relation to what is morally good and bad, right and wrong. It is the application of values to decision-making. These values include honesty, fairness, responsibility, respect and compassion. Therefore, merging the two together will definitely assist in arriving at a proper definition of the term. Hence, accounting ethics can simply be defined as the general rules governing the accounting profession and setting a standard for the practitioners in making the right professional decisions at all times in order to abide by the rules. Dyson, (2010) believes that ââ¬Å"accounting ethics relate to the moral code or pri nciples expected to be adopted in the preparation of accountsâ⬠.It should be noted that the importance of accounting ethics cannot be underestimated as it plays a vital role in the daily professional activities of an accountant. It is obvious that in the process of carrying out duties as a professional accountant, their will be various challenges as to whose interest is to be protected. In such a situation, if there are no ethics in place, it is possible for the accountant to act unprofessional. Origin and background of accounting ethics The history of accounting ethics can be traced to the 15th century when the first known accounting book was published.Luca Pacioli, an Italian mathematician who is also regarded as the ââ¬Å"Father of Accountingâ⬠wrote on accounting ethics in his first book. The book titled Summa de Arithmetica, Geometria, Proportioni, et Proportionalita, which included two chapters ââ¬â de Computis et Scripturis ââ¬â describing double-entry book keeping was published in 1494. Dyson, (2010) states that ââ¬Ëthe first known book on the subject accounting was published in 1494 by an Italian mathematician called Pacioliââ¬â¢. It should be noted however that the publication of this book only brought about the beginning and introduction of accounting ethics and not of accounting itself.Belkaoui, (2004) stated that ââ¬ËLuca Pacioli did not invent double-entry book keeping, but described what was being at the timeââ¬â¢. He further stated that ââ¬Ëwere we to trace this important science (accounting) back to its origin, we would be naturally led to ascribe the first invention to the first considerable merchants ââ¬â¢. The theories and principles of Pacioli on accounting ethics have been in used from the fifteenth century and the modern book-keeping systems are still based on the principles, although they have had to be adapted to suit modern conditions.Importance of accounting ethics in 2012 The only way by which th e importance of accounting ethics can be visible is by the proper enforcement of the ethics on the accounting profession. Several bodies in different countries have been setup to maintain such enforcement. An example is the Public Company Accounting Oversight Board in America. This body in the course of its oversight function this year has discovered so many frauds that had gone undetected for many years.Norris, (2012) stated that ââ¬Ëin 13 of the 23 audits carried out, the board reported that the auditors did not perform sufficient procedures to identify, assess and respond to the risks of material misstatement of the financial statement due to fraudââ¬â¢. This literally means that this year more than fifty percent of firms will have one form of fraud or the other going on in their firms and the only way by which such fraud can be tackled and revealed is by proper enforcement of accounting ethics. References Belkaoui, R. A. , (2004). Account theory. 5th ed. Hampshire: South-W estern Cengage LearningDyson, J. R. , (2010). Accounting for non-accounting students. 8th ed. Essex: FT Prentice Hall. Fortes, H. , (2011). Accounting simplified. Essex: FT Prentice Hall Karthik, N. , (2010). Accounting ethics. Buzzle, (online). Available at: http://www. buzzle. com/articles/accounting-ethics. html. (Accessed 29 October 2012). Norris, F. , (2012). Business day. The New York Times, (online). Available at: http://www. nytimes. com/2012/08/21/business/accounting-board-faults-audits-of-brokerage-firms. html? ref=accountingandaccountants&_r=0. (Accessed 26 Oct. 2012)
Change Management Model Paper Essay
In order to evaluate organizational change, it is crucial to understand the models of organizational change. Change models can reveal the compelling forces of change, what will happen, and how it will happen. It is sometimes difficult to find a model that best fits the nature of the organization. However, the use of any change model is beneficial because it offers a guideline to follow and predict the presumed results of the change initiative (Mento, Jones, & Dirndorfer, 2002). While there are many change management models, a few of the well-known models are: Lewinââ¬â¢s change management model and Bridgeââ¬â¢s transition model. This paper will discuss Lewinââ¬â¢s change management model and Bridgeââ¬â¢s transition model. Within each change model, it will address the role of the leader in the change initiative, overcoming resistance to change, and communication process of both models. It would also assess the strengths and weaknesses of each model. Lewinââ¬â¢s Change Management Model According to Kurt Lewin, successful change in any organization should follow three steps: unfreezing, changing, and refreezing. Unfreezing involves overcoming the pressures of individual resistance and group conformity. Changing or movement happens when the change is initiated and the organization is getting ready to move into a transition stage. Refreezing occurs after change has been accepted and the organization can operate under the new changes (Robbins & Judge, 2009). Lewinââ¬â¢s model identified that most people prefer to function within their comfort zones. Most people like the comfort, sense of identity, and control from the environment that they are familiar with. In this model, the leaderââ¬â¢s role is to remove the resistance of change through motivation. Oneà way to deal with the resistance is to use positive incentives to encourage employees to accept the change. For example, management can increase the pay for those who accept the change. Management can also address the concerns regarding the need for change (Robbins & Judge, 2009). It is important to communicate directly with the employees who are most affected by the change. Leaders move through the change process by promoting effective communications and empowering people to embrace the change. Employees who are not involved with planning the change could lead to increased resistance and decreased motivation. Zigarmi & Witt (2007) states that change are successfully implemented when people have an opportunity to express their concerns and influence how the change is implemented (p. 17). Lewinââ¬â¢s change model is a simple and easy to understand framework for managing change in an organization. Most companies prefer to use this model to enact major changes. However, it takes considerable time to put into practice. This model can be compared to overcoming bad habits by changing them with new or better habits. The organization has to be determined and dedicated to make the change and do what is necessary despite obstacles involved in the process (Brisson-Banks, 2010). Bridgeââ¬â¢s Three-Phase Transition Model For many logical reasons, people are often uncomfortable with change. This could lead them to resist and oppose change initiatives that may come their way. It is important to understand how people feel as change happens so that leaders can guide them through the process. Bridgeââ¬â¢s transition model can help organizations understand how people feel during the change process so that they can guide their employees to support and accept the change. The model emphasizes three stages of transition that people go through when they encounter change. These are: ending, neutral zone, and new beginning. In the ending stage, people must let go of the past before they can embrace the new. This is the initial stage of transition that people go through when presented with change. It is often marked with resistance because people are being forced to let go of something they are comfortable with. As a leader, it is important to accept the employeeââ¬â¢s resistance and be able toà understand their emotions. Give them time to accept the change and let go. Leaders should acknowledge the loss and a variety of reactions and be able to give people instructions on how to move on to the next stage (Brisson-Banks, 2009). When communicating with employees, leaders must listen empathetically and communicate honestly about what is going to happen. Leaders should explain to employees that their knowledge and experience would apply once the change i s implemented. It is also important to assure them that resources would be provided so that they can work effectively in the new environment (Mind Tools, 2014). In the neutral zone, people begin to explore their comfort with the new change. Individuals in this stage may feel disoriented with decreasing motivation and increasing anxiety and uncertainty. Employees may have increased workload as they transition into the new system and new ways of working. They might resent the new change initiative; have low morale and productivity; be anxious about their role or status in the company; and be skeptical about the change initiative (Mind Tools, 2014). This stage is a terrific time to inspire people to try new ways of thinking and working. As people go through this neutral period, a leaderââ¬â¢s guidance is important in this stage. People may feel lost and it is the leaderââ¬â¢s role to provide them with a solid sense of direction. They should encourage employees to talk about their feelings and remind them of the team goals (Mento et al., 2002). In order to overcome resistance to change, leaders can involve people in designing the new change initiative. They can create short-term structures and lead them to innovate. Leaders must explain the neutral zone and validate feelings. They must be optimistic about the change and share information as often as possible. Short term goals are important at this stage so that employees can experience some quick wins to increase their enthusiasm (Mind Tools, 2014). When communicating with employees, allow them to voice their concerns regarding the change. Leaders should remain optimistic and be able to admit when they do not have an answer for peopleââ¬â¢s concerns. Leaders must meet with their team frequently to provide them with feedback on how they are performing. They must be able to do what they can to boost morale and continue to remind people of how they can contribute to the success of the change (Washington University, n.d.). In the new beginning stage, people begin to embrace the new change (Washington University, n.d.). Employeesà develop the skills they need to function effectively in the new way and is beginning to see quick wins from their efforts. At this stage, people are likely to experience openness to learning, positive attitude, increased productivity, high energy, and renewed commitment to the group or their new role (Mind Tools, 2014). As employees embrace the new change, it is necessary for leaders to help them maintain it. Leaders can picture the future and plan the next steps. While they plan the long-term objectives of the organization, they must take the time to celebrate the change theyââ¬â¢ve all been through and reward their team for all their hard work. Leaders must communicate a picture of how the new organization will look and feel. Communicate a step by step understanding of how the organization will change and remember to avoid complacency so that people would not revert back to previous stages (Mind Tools, 2014). This model is beneficial in understanding how people feel as they are guided through the change process. It also clarifies the psychological effect of the change. However, it is not a substitute for other change management models such as Lewinââ¬â¢s change management model. Bridgeââ¬â¢s model must be used along with other change management models (Brisson-Banks, 2009). Conclusion Change management is a challenging process to carry out and manage for any organization. With so many change management models, it is not always easy to find one that fits the organizationââ¬â¢s nature. However, the use of change models is fundamental in the successful implementation of the change processes in organizations. This paper examined Lewinââ¬â¢s change management model and Bridgeââ¬â¢s three phase transition model. It discussed the leaderââ¬â¢s role in each model, how to overcome resistance, and their communication process. It also assessed the advantages and disadvantages of using each model. Lewin and Bridgeââ¬â¢s models have significant commonalities between them. These models can be used as a guide to assist organizations through the world of constant changes. There is no definite model that exists for each organization, but each model has helpful ways of managing change that can be customized according the organization (Brisson-Banks, 2009). References Brisson-Banks, C. V. (2010). Managing change and transitions: a comparison of different models and their commonalities. Library Management, 31, 241-252. doi:10.1108/01435121011046317 Mind Tools. (n.d.). Bridgesââ¬â¢ transition model ââ¬â Change management tools from MindTools.com. Retrieved from http://www.mindtools.com/pages/article/bridges-transition-model.htm Robbins, S. P., & Judge, T. (2009). Organizational behavior (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Washington University. (n.d.). Three phases of transition ââ¬â William Bridges. Retrieved from http://www.washington.edu/research/rapid/resources/changeModels/mc_three_phases.pdf Zigarmi, P., & Witt, D. (2007). Leading Change. Retrieved from http://www.kenblanchard.com/img/pub/leading_change_handout.pdf
Thursday, August 15, 2019
Evaluating Business Communication Essay
This paper includes the perception of four communiquà ©s. This type of perception is a description of whether these reports are accurate, ethical, and in the correct format. This paper gives a description of the form of leadership and the accuracy of the reports in this type of leadership. When writing a business communiquà © an individual has to consider several variables. The purpose, audience, and leadership type of the company has to be considered when reporting on a decision. This paper includes the review of the four communiquà ©s and shows decisions on reports where or not they were accurate, and correct in the reporting styles used. Below is the breakdown of this opinion on the reports. In this paper, there are four communiquà ©s that were reviewed which consisted of an e-mail, letter, formal report, and a memo. These reports conveyed that the acquisition in question should not proceed. This report includes the reason for not continuing in all the reports, and the correct format of informal or formal was used in each. It is considered that the formal report to the company Chief Executive Officer was the correct format, but the letter, e-mail, and memo could have been replaceable for sending this information to the marketing manager, accounting peers, or sales manager. On the other hand, since these reports were written by the staff accountant and the accounting manager, it made each of these employees equal in position to the people they were corresponding with, therefore the informal report was correct. The reports could be improved by several ways. One way is to include the numbers of the operating expenses and sales that are mentioned, and the other would be an explanation of the phantom inventory that the staff accountant believes is being reported. This would be an important point to add. Statements of profits and losses are included, but there is no informatio n to back the information up. Thus, it would be very important to understand exactly what the accounting staff has found. Too little information is used in each of these reports. When writing these communiquà ©s, it is believed that since the company employees use the democratic style leadership and most have helped with this decision, that the final decision for the recommendation will expectedly come with many recipients of these communiquà ©s, so the way these reports are formatted is acceptable and does not represent a style different from the company style. Students also looked at ethical implications of sending this information through reports in the company. This information is important and ethical to send, because these reports are for employees who are involved in the acquisition of the company. At the same time, each report must include the information has to be kept confidential within the company only. This could result in a lawsuit if the other company is affected and decides to find another buyer in the future. In conclusion, the reviewed communiquà ©s were complete in the information that needed to be explained, did not have any information that was not necessary, and was in the correct format for each intended recipient. References Communication and the Audience. Robin Guffey, Mike Dowd, Amy Shepherd, & Jenni Lindsay. (2011). Retrieved from University of Phoenix Online, Business Communications of Accountants website. Accounting Scenario. University of Phoenix. (2011). Retrieved from University of Phoenix, Business Communication of Accounting website.
Wednesday, August 14, 2019
Levendary Cafe Case study Essay
Introduction Levendary Cafà © has grown from a small restaurant that offers soup, salad, and sandwiches in Denver to a multibillion quick casual chain that operates 3500 stores around the U.S. The founder of the Levendary Cafà ©, Howard Leventhal managed to establish a strong market position for the Levendary Cafà © in the U.S and succeeded in creating a $10 billion business model. The Cafà © has two important elements that differentiate it from its competitors, which were offering nutritious soup, salads, and sandwiches, as well as, providing exceptional service for their guests in a genuine, and friendly manner. The companyââ¬â¢s philosophy is satisfying customersââ¬â¢ needs by trying to make an impact on their life and look for the long run profit as encouraged by founder, Howard Leventhal to his staff. After 32 years of experience operating in the U.S domestic market and after a slowdown in the companyââ¬â¢s domestic growth, the company considered expending its operation internat ionally, more precisely in China, a promising market that had shownà a strong annual GDP growth of 14.5% in previous years, as well as, the arisen number of middle class income. The responsibility of overseeing the China operation was given to Louis Chen, a Stanford MBA graduate, after a two-year contract agreement between Leventhal and Chen in September 2009. A year and six months into the two-year term contract, Mia Foster was named the new CEO of the Levendary Cafà © in February 2011. The public press viewed the new CEO as being inexperienced in the international market in addition to some doubt about Fosterââ¬â¢s ability to build a multi-national brand. Louis Chen opened the first store in Shanghai in, January 2010; the first location was in a high traffic business area. Within a year Louis Chen was able to allocate 22 additional locations for the Levendary Cafà ©, due to his strong knowledge of the countryââ¬â¢s geography and his ability to speak both English and Mandarin Chinese. However, after a review of Chinaââ¬â¢s operation by the new CEO, Foster was not happy with the way the operation was managed in China, she noticed that the accounting report was not formatted in accordance with U.S. Generally Accepted Accounting Principles (GAAP). This was the turning point in the relationship between Foster and Chen, who had not met face to face. The new CEO decided to look more closely into the China operation and planned a trip to China to meet with Chen for the first time. Identification of Main Issue The case presented a number of main issues that Levendary Cafà © faced during the expansion into the Chinese market. From the case the main issue was identified as: the Levendary brand image is not consistent in the United States and China because there is a lack of communication between the parent company and subsidiary. The contributing factors to this were the management styles, the lack of standardization, the cultural differences and the limited experience in the foreign market. These issues have been detailed below. Management style The Chinese operation lacks close mentoring and evaluation by former CEO Leventhal, who gave too much freedom to Chen with a very hand off management style. ââ¬Å"Do right by the conceptâ⬠was the expression that Chen had as a guideline for how to strategize for the China operations. As a result, Chenà was providing little information to Denver headquarter about how the operation is managed in China, which differs from Fosterââ¬â¢s management style who appears to be more demanding than the former CEO. There was no clear strategic plan for the operation in China, when Chen was asked about a plan he mentioned that he had no plan. Standardization Foster is more process driven and valued standardization, she believed that the China operation should align with Levendary Cafà © standards in the U.S in terms of reports, and look and feel of the Cafà ©. However, Chen had a different approach where he was trying to open as many stores as he could in a short period of time, paying little attention to the U.S standardized business model. The issue of standardization clearly was another challenge between Denver headquarters and Chen, as he insists in pushing what he thinks is right and resist what headquarter is asking him to do. Cultural Difference Whenever a company is entering a new market it has to take into consideration the cultural differences between countries. Based on the case study analysis, the difference between the two countries in terms of eating out habits and eating preferences seem not to be understood by the Denver headquarter. Denver headquarter believes that it can enforce the same business model applied in the U.S to its stores in China, regardless of local preference. In addition, Foster seems to lack knowledge about the Chinese culture because she was not familiar with the market in China, as she had no experience working internationally. There was a lack of cross-cultural communication between Chen and Foster; even though, Chen had experienced both cultures while studying abroad in the U.S. Limited experience in the foreign market There was a lack of international market experience since the China market was the second market, Levendary Cafà © entered aside from a partnership in Dubai. Due to this lack of experience Leventhal trusted Chen with implementing the needed actions to grow a successful franchise in China. Leventhal entrusted Chen with this given his strong knowledge of the market in China. Leventhal did not understand that entering a foreign market wouldà take more than knowledge on the country; it would also take strong communication and management skills. Analysis and Evaluation Operational Analysis The operational analysis will cover the companyââ¬â¢s internal strengths and weaknesses as well as their external opportunities and threats. The SWOT analysis will be on Levendary Cafà © U.S. operations. This report will also look at problems with standardization in the China operations. Levendary Cafà © has gained much strength over its 32 years of business (Bartlett & Han, 2013). The company has created brand recognition around the United States with its 3,500 cafà ©Ã¢â¬â¢s (Bartlett & Han, 2013). There is good brand consistency across all 3,500 cafà ©Ã¢â¬â¢s due to standardization of the Levendary product. Each cafà © has a similar design and atmosphere and offer the same core products. Levendary Cafà ©Ã¢â¬â¢s standardization has allowed the company to franchise their product and resulted in expansion across the United States. Currently, two-thirds of the companyââ¬â¢s cafà ©s are franchised (Bartlett & Han, 2013). Each region also offers different menu items fr om one and other, on top of the core menu items. For example, fewer soups are offered in the southern regions of the United States (Bartlett & Han, 2013). This adds to the companyââ¬â¢s strong business culture of ââ¬Å"delighting the customerâ⬠and creating a personalized experience for each customer (Bartlett & Han, 2013). Levendary Cafà © detailed and strict operating standards, policies and practices has allowed for tight control of store level expenses and close monitoring of operations (Bartlett & Han, 2013). The founder, Howard Leventhal, is an entrepreneur who wasnââ¬â¢t afraid to take risks (Bartlett & Han, 2013). His willingness to take calculated risk led to the company using organic grains in its bread and hormone-free naturally raised meats (Bartlett & Han, 2013). Levendary Cafà © became part of the growing trend of consumers wanting healthier and more natural menu options. 81% of Americans over the age of 50 have become more conscious of what they eat (Agriculture and Agri-Foods Canada, 2010). Levendary Cafà © target market is white-collar professionals and upper-middle-class women (Bartlett & Han, 2013). Their choice to shift towards healthier menu options is meeting their target markets change in tastes. A fully scaled test kitchen and food scienceà laboratory also allows the company to meet the changing tastes of their consumers (Bartlett & Han, 2013). The food team, which includes highly trained chefs from the Culinary Institute of America, is responsible for the test kitchen and laboratory, as well as conducting quality checks across all 3,500 cafà ©Ã¢â¬â¢s (Bartlett & Han, 2013). Levendary Cafà © has a good organizational structure. Each knowledgeable and highly experienced member of the management team knows their responsibilities and who responds to them. There is a clear power structure. Finally, Levendary Cafà © has a strong training program for their retail employees called Operating Tools and Learning (OTL) (Bartlett & Han, 2013). OTL sets operating standards and provides employees with materials to enhance their learning (Bartlett & Han, 2013). All these strengths have resulted in Levendary Cafà © being a successful business in the United States. Levendary Cafà © also has internal weaknesses. The U.S. operations are beginning to slow and investors are losing confidence in Levendary Cafà © (Bartlett & Han, 2013). This is one of the reasons the company chose to expand into China. However, there is no separate international division from the Denver Headquarters and the new CEO, Mia Foster, lacks international management experience. Although Levendary Cafà © personalized touch has led to repeat business, it is also considered a weakness because it slows down the speed of service. Currently, there is a lack of brand recognition in China for Levendary Cafà ©. Finally, financial reports from China are being submitted in their own format and the U.S. operations are then ââ¬Å"massagingâ⬠them to apply the U.S. Generally Accepted Accounting Principles (GAAP) (Bartlett & Han, 2013). These are all weaknesses for Levendary Cafà ©. Every company faces external opportunities and threats. As domestic business for Levendary Cafà © is beginning to slow, the company must look at opportunities to continue to be successful. Firstly, Levendary Cafà © is part of an emerging category in the restaurant industry called the ââ¬Å"quick casualâ⬠. Another opportunity is to expand internationally. Other than the expansion into China, Levendary Cafà © is experimenting with a licensing deal in Dubai (Bartlett & Han, 2013). Some potential threats for Levendary Cafà © are the rising food costs and shifts in food trends. Food costs are beginning to rise due to a variety of factors such as climate change and a rise in oil prices (Oxfam Canada). A cha nge in food trends is a potential threat for any restaurant. If a restaurantsââ¬â¢Ã product does not meet consumerââ¬â¢s tastes, then revenues will decrease. Levendary Cafà © will need to look at their external opportunities and threats. Levendary Cafà © China operations has three areas that need to be standardized: look and feel of the restaurant, menu options and accounting practices. Firstly, all 23 restaurants have a different design and atmosphere. The first location to open was similar to Levendary design standards, but the second location in Shanghai was a takeaway counter with no seating (Bartlett & Han, 2013). Denver Headquarters should understand that they cannot put the same restaurant that is in the U.S., in China. There should be extensive market research conducted on design and atmosphere that would be successful in China. Another option is to follow what Cafà © Coffee Days did in India. Cafà © Coffee Days offers three different formats of stores, ranging from a smaller grab and go coffee shop to a larger cafà © with areas to sit down. Levendary Cafà © could have different formats for restaurants; however each format would have a similar atmosphere to help standardize the brand in China. Secondly, menu options are vastly different across all 23 locations. For example, the Shanghai Koreatown offers dumplings with an average check of $2 (Bartlett & Han, 2013). The Beijing Embassy location offers sandwiches and soups with an average check of $10 (Bartlett & Han, 2013). Some menu items were offered at all locations, such as the chicken sandwich. A solution to standardize the menu is to do something similar to the U.S. operations. All locations would offer the same core menu items, but each region would have some different menu items that vary from one another. Chefs that have been trained in China and educated on different regional tastes should help create the core menu items and the different regional items. The final area that must be standardized is accounting practices. The current financial reports are being sent to the U.S. and massaged to meet U.S. GAAP (Bartlett & Han, 2013). All enterprises in China are required to use the Chinese Accounting Standards (CAS) such as the Accounting System for Business Enterprises (ASBE) (China Briefing, 2014). ASBE has similar standings to the U.S. GAAP and the International Financial Reporting Standards (China Briefing, 2014). An international financial analyst should be hired in order to deal with both China and the U.S. financial reports and audits. Financial Analysis A financial analysis of the U.S. and China operations provided information on Levendary Cafà ©Ã¢â¬â¢s current financial status. The income statement for China can be seen below. In China, their food and paper cost is at 51%, which can be attributed to their high number of food options on the menu and the lack of distribution system set up. Once a core menu is created and more locations begin to open, Levendary Cafà © will be able to take advantage of economy of scale and lower food and paper cost. China also has a high occupancy cost at 24%. This could be a result of having to pay extra to get the better locations. In addition the Chinese real estate market is very high meaning that any location is very expensive. During the time of the case study the Chinese real estate was going through a ââ¬Å"golden decadeâ⬠(Ranasinghe, 2014) which can demonstrate the higher occupancy cost that the Chinese division occurred compared to the United States. The pre-opening expenses (12%) also contributed to the loss of income in the first year for China. After the first year of business, China had a loss of $143,620. China operations also have a lower marketing expense. Marketing is generally not a large expense in China because the local population listens more to radio advertisement, which are cheaper, and rely on word of mouth. Income Statement- China The financial statement of the U.S. operations, which can be seen below, shows that Levendary Cafà © generally follows industry standards. Their food and supply cost are slightly lower than industry standards. Generally, food and supply costs are about 29% of total sales, but Levendary Cafà © food and supply cost are at 24% of total sales. Occupancy costs for Levendary Cafà © are about 4% lower than industry standards. Levendary Cafà © spends more on marketing then industry standards, about 2% higher. Income Statement- United States Cultural Analysis **The above information was sourced from The Hofstede Centre Website (Hofstede Centre, 2010).** By completing a cultural analysis on the two countries, United States andà China, it was easy to determine how the key issue, being communication, came about. Geert Hofstede identified five different dimensions that demonstrate how ââ¬Å"values in the workplace are influenced by cultureâ⬠(International Business Centre, 2014). The different dimensions that Geert Hofstede identified are: Power Distance, Uncertainty Avoidance, Individualism vs. Collectivism, Masculinity vs. Femininity, and Long Term Orientation vs. Short Term Orientation. Through using these five dimensions one can evaluate how each culture approaches these dimensions and how it influences them in the workplace. The score beside each dimension determines how much value they place towards each dimension. It is interesting to note that on only one dimension, Masculinity vs. Femininity, the two countries have a comparative score. It is with these differences that communication issues between the two countries can be seen. Power Distance The Power Distance Dimension looks at the relationship that people hold with others in that country. China scores very highly on this dimension as people value their superiors and do not act outside of their ranking in society. In regards to the case study it is confounding that Chen is unobservant of his superiors power being Mia Foster. In the case Chen is continually rude to Mia and questions her authority. This can be attributed to two different factors. The first of which is that Chen was originally hired by Howard Leventhal therefore Chen believes that Mia is not his superior. Leventhal gave Chen freedom to expand the Levendary business into China with little guidance or instruction. To have a new CEO enter the business Chen will not feel the need to respect Mia, as he still believes his true superior is Leventhal. In addition Chen, while he is from the Chinese culture, had many experiences and training in the United States. Therefore it can be seen that Chen was of American culture and acted as such. The United States had a low score on the Power Distance so while Chen is with the Chinese branch of Levendary he still has the American cultural values. Uncertainty Avoidance Uncertainty Avoidance looks at the way that culture embraces uncertainty. With a low ranking in the Chinese culture it is evident that this country looks at laws as flexible. This is seen in Levendary China as the standards between all the restaurants vary and are different from the brand standards that are seen in the United States Levendary stores. In addition the difference in accounting practices can be seen. The China division was very lenient about their reporting of finance to the US Division. Individualism vs. Collectivism This dimension looks at how individuals think and act, if it is for the greater good or if it is for their own well-being. The Chinese culture looks out for the group when making decisions. This is demonstrated in the case when Chen disrespects Mia Foster. He previously considered Leventhal to be his group and when Mia takes Leventhalââ¬â¢s position then he does not recognize her as an insider. This results in his mistrust of Mia and her authority within the Levendary Cafà © company. Masculinity vs. Femininity The Chinese culture has high ranking in this and is seen through Chenââ¬â¢s demeanor. He is very competitive and is eager to be successful. This is seen through his urge to keep his position with Levendary China and the fast pace in which he opened the stores in China. In addition his actions of being very abrasive with Mia Foster is because he feels threatened that she is trying to take over his position with Levendary. He had never had his business interfered before by anyone from the Denver Headquarters so he put his back up when Mia started to interfere with how he was running his operation. Long Term Orientation vs. Short Term Orientation Long Term and Short Term Orientation looks at how a culture is prepared for the future. The Chinese culture is very focused on planning for a long-term future. This dimension demonstrated the American culture that Chen must have picked up on his time in America. With his time managing the Chinese division of Levendary, Chen was very short sighted and opened up a large amount of stores in a short period time. Instead of formulating a business plan, which would encourage growth for the future of the business, Chen did not have one and was simply opening businesses when he found an available location. Parent Company vs. Subsidiary In this case, the parent company would be Levendary Cafà © U.S. operations andà the subsidiary would be Levendary Cafà © China operations. In terms of restaurant size, U.S. restaurants range from 2,500-4,000 square feet. China restaurants are smaller in size; they range from 500-1,500 square feet. These results in less staff needed for China restaurants, approximately 13-20 staff members. The U.S. restaurants need about 24-26 staff members. The larger U.S. restaurants are able to accommodate more customers; they usually have 84-120 seats and can serve anywhere from 560-3,210 guests per day. Due to smaller size, China restaurants have a maximum of 80 seats currently and can serve 260-430 guests per day. In terms of menu options, the only item that is offered in both the U.S. and China is the chicken sandwich. The Suburban U.S./Denver restaurants make more revenue and have a larger square footage then the China restaurants. However, the China restaurants have higher average revenue per square foot. Restaurants in Beijing make $537.33 revenue per square foot and restaurants in Shanghai make $576.00 revenue per square foot. The Suburban U.S./Denver restaurants make $531.50 revenue per square foot. A chart can be seen below which clearly details the difference between the parent and subsidiary company. Alternatives and Recommendations Alternatives Mia Foster is left with a very difficult decision at the end of the Levendary Cafà © case study. As the new CEO of the company she has to make a decision that will result in profitability for the company and chose an action plan that ensures long-term success for the business. As such that are a variety of alternatives that Mia Foster will have to chose from in order to move forward with the company. The following list presents the many alternatives that should be considered: 1. Shut down all operations and solely focus business in the United States. The China division stores look and feel vary from what the Levendary Brand is trying promote in their US Division. In order to continue with the stores in China then restoration will need to be completed to all the stores. Mia Foster will need to determine if the China division profits are worth the renovations and continuation of Levendary China. 2. Fire Louis Chen and hire a new manager for the China Division. Louis Chen has proven hi mself as a capable entrepreneur and someone who isà knowledgeable of the Chinese retail market. However he lacks communication skills, which was noticeable through the expansion of 23 Levendary shops in China that do not fit with the brand image. Chen is also extremely confrontational and may not be the best fit with the new CEO, Mia Foster, as he already had built a rapport with Howard Leventhal, the previous CEO. If Louis Chen cannot properly function and communicate with the US Levendary division then he may need to be replaced by someone with a fresh perspective on the business. 3. Hire a management firm to manage the China Division of Levendary. It is apparent through the case study that the US Division of Levendary has not been able to communicate in an effective manner with an international branch of their company. The Hofstede Dimensions that were listed above demonstrates the cultural differences that separate the two branches of Levendary. With no cultural training Mia Foster and the US Division are not communicating properly with Louis Chen. An alternative to the situation would be to hire a management firm to look after the China division. A management firm with International experience would be a solution to the communication problem because they would understand how to conduct business while ensuring good communication. 4. Create a separate division of Levendary for the China stores. The Levendary stores in China are off brand from the original concept that is seen through out the United States. This is largely due to the fact there is limited communication because the key players in the United States and Louis Chen in China. In order to fix this problem it would be wise to bring the structure that works so well in the United States and duplicate this order in China. With 23 stores in China, Levendary will need a separate branch in China, as it will provide structure to that side of the business. With more supporting players in China, asides from Louis Chen, then Levendary will be able to maintain the brand and in addition, more supporting managers will ensure that communication is maintained between the US Division and the China Division. 5. Make a joint venture with TATA Group to expand into China. The TATA Group is a ââ¬Å"global enterprise headquartered in India, and comprises over 100 operatin g companies, with operations in more than 100 countriesâ⬠(TATA, 2015). TATA has operating companies in China and as such they will be able to reduce the large operating costs that Levendary China is currently experiencing. As noted in the Analysis and Evaluation section, the operatingà costs are very high. Entering into a joint venture with a company who has established infrastructure will help eliminate these costs and allow Levendary to increase their profits for the first couple of years. In addition the joint venture will allow Levendary to be partnered with people who are culturally aware and possess cultural intelligence. 6. Replace the US Division Chief Operating Officer, Nick White. It was easy to identify that communication was a large issue between the US and China Division Levendary. It is easy to target Louis Chen as the main culprit of this issue as he was combative and disrespectful to Mia Foster. However the blame can also be placed onto the COO of the US Division, Nick White because he was responsible for keeping communication with China and overseeing the brand image in China. Nick White clearly let this responsibility go and as a result the China Division does not reflect the US vision for Levendary. If someone has to answer for the mistakes that were made in China than perhaps it should not be Louis Chen but instead it could be Nick White. Recommendation After evaluating all of the above alternatives for Mia Foster and Levendary Cafà © to pursue it was decided that the best alternative would be number 4, create a separate division of Levendary for the China stores. This alternative includes renewing the contract for Louis Chen and brings more managers to China to help grow Levendary in the China market with the vision and brand image of the US Division. Levendary in the United States can contribute a large portion of their success to their hierarchal structure as it allowed for proper communication and good reporting methods. If Levendary China were to create a China Division then it would allow for better communication between the United States and China and Chen would have the support he needs to ensure the brand image is seen between all stores. Action Plan In order to properly implement the alternative that was stated above, an action plan is needed. The action plan is detailed below through three different stages. The Short Term Plan looks at what the business should do in one years time, the Medium Term plan looks at what the business should do in two to three years time and the Long Term plan encompasses a five yearà outlook. This is detailed below: Short Term: 1) The first critical step that needs to be taken is to ensure that proper communication starts immediately between Mia Foster and Louis Chen. If the two parties were to sit together and put all of their issues out then they can sort their current problems. Starting with good communication between Foster and Chen will ensure that it continues into their future business dealings. 2) Renew the contract with that Louis Chen has with Levendary China. Louis Chen has proven to be a valuable asset with Levendary Cafà © as he knows the retail market and is passionate about the work that he is doing. While it is arguable that Chen did not complete his work in a successful manner, he was with out support and was given little direction and free reign from the former CEO, Leventhal. With support and proper structure Chen should be able to work within these constraints. Therefore it can be seen that his contract should be renewed for another term with the stipulation that Chen will be working underneath other Levendary managers in China. 3) Denver Headquarters will need to create a business plan for their operations in China. With 23 locations currently in China they will have to decide which locations needs renovations and if all 23 should be maintained. By restructuring the current operations in China, Levendary Cafà © will have a more focused plan that will allow for the China operations to strive. If the Denver Headquarters were to work with Chen and use his knowledge of the China market than they can collaborate and develop a structured business plan. 4) Once a proper business plan has been developed Chen will need immediate support in China. By creating a separate China Division Chen will have the support he needs to standardize operations and reinvigorate the Levendary brand. Managers with cultural training should be placed into the new China Headquarters. Chen will be a regional Vice President however a new top manager will be placed in this division who will be above Chen on the hierarchy and will be the direct contact between itself and Denver. Medium Term: 1) Standardize operations all throughout the China Division. This includes a standardized brand image through all stores and a consistent menu. As with all locations in the United States there are set menu items in all locationsà with special items according to the region. Levendary China will need conduct market research that will allow them to understand menu staples that should be available in all locations. In addition regional specialties should be included on the menu. 2) In addition to the standardization of restaurant practices the accounting practices will also need to be redeveloped. As per Chinese law all foreign business enterprises must follow the Chinese Generally Accepted Accounting Principles (China Briefing , 2013). Levendary China must follow ââ¬Å"Accounting Standards for Business Enterprisesâ⬠(China Briefing , 2013) and the Denver Headquarters should hire an international auditor who can then transfer all numbers to follow the US GAAP. 3) Monitor the new business plan for Levendary China and ensure that it is being properly followed and that brand standards are being maintained. Long Term: 1) Mia Foster should monitor and evaluate China operations on a constant basis. This will ensure that communication is kept to a high standard and that the brand image remains constant. 2) Once operations in China find their place in the market, Levendary China should appoint a Chief Franchise Officer who will develop franchise opportunities in China. This will allow more stores to be built and the brand to have more exposure with less of a expense put on the company. 3) A re-evaluation of their foreign expansion should be completed. The company should decide if they would like to find other potential foreign markets where they could continue the growth of Levendary or if they should focus directly on their domestic growth. Additional Questions 1. As it relates to the case, explain what this passage implies: An old mentor had once told Foster that there were three types of managers in a new businessââ¬â¢s evolution to greater scale: the go-getter, the local baron, and the professional manager. All three types could be entrepreneurial in spirit, but not all were equally well suited for the various stages of a businessââ¬â¢s growth. Chen was clearly a go-getter who had evolved to become a local baron. The question in Fosterââ¬â¢s mind was whether he could transition to become a professional manager. Before answering the question of whether or not Louis Chen can become a professional manager, it is important toà identify the characteristics of one. The discussion in class brought to light that a professional manager is someone that has an understanding of the long term goals of a company, understands the value of standardization among all locations and understands the value and importance of brand image. A professio nal manager should also be educated and trained; furthermore, this individual needs to assume the role of middleman and understand top managementââ¬â¢s goals and relay this information to his employees while collecting their feedback. Lastly, the class discussion brought to the surface that a professional manager should have extensive core knowledge on how the company should operate. Further research has shown that a professional manager should know how to plan, organize, lead and control all the efforts of his/her employees to complement the companyââ¬â¢s values and standards (Sandeep, 2013). Howard Leventhal chose Louis Chen for his role because of Chenââ¬â¢s energy and enthusiasm. On a personal level it reminded Leventhal of himself at a younger age. Howard had told Chen to establish a strong market position as a base to eventually franchise outlets throughout China with the instructions to ââ¬Å"do the right thing by the conceptâ⬠but was given the freedom to operate the restaurants as he saw fit (Han & Bartlett, 2013). To enter the market in China Chen said himself ââ¬Å"We just have to be flexibleâ⬠¦Chinese eat few dairy products, so we should downplay our cheese soupâ⬠¦most people arenà ¢â¬â¢t familiar with turkey, but they love chicken, so weââ¬â¢ll adapt the menu just as we do in the Statesâ⬠(Han & Bartlett, 2013). Chen believed that Levendary could succeed if it adapted its food and concept. According to Merriam-Webster Dictionary a go-getter is a person who works very hard and who wants very much to succeed (Encyclopoedia Britannica Company). Chen demonstrated the characteristics of a go getter as he opened up the first Levendary Cafà © only three months after returning from Denver. This location was a corner ground floor location in a new high-rise office building and the concept of the restaurant was prominent and luxurious. This restaurant was positioned as casual dining with table service and higher prices than local fast food concepts (Han & Bartlett, 2013). This location proved to be a hit among the white-collar employees working in the building. Because of competition Chen was forced to move quickly to purchase locations for the remaining restaurants and in the first year managed to secure prime locations for good prices and grow the chain toà 23 restaurants. Then Chen demonstrated he was a local baron with his in depth knowledge of the Chinese market and was familiar with the neighborhoods in Shanghai and Beijing; his real estate knowledge was a major asset for the Levendary brand. He said it himself that he wa s in the trenches running 23 restaurants that he had built by reading market needs and sending opportunities (Han & Bartlett, 2013). Based on the information collected from the case it does not appear that Chen could develop into a professional manager. Because Chen wasnââ¬â¢t given any direction, he took it upon himself to change the concept, the look and feel and the menu items of Levendary Cafà ©. However, the way he handled Mia Foster and her colleagues from Denver and based on the definition of a professional manager Chen canââ¬â¢t develop into a professional manager and Levendary should look for someone to lead the China team while he continues to focus on the 23 restaurants that he has already built. Chen also became very defensive when Mia tried to communicate with him and based on the definition of a professional, he should be open to listen to their suggestions and input and adapt them to Levendary in China. If Chen had the instincts of a professional manager he would have taken it upon himself to contact his colleagues in Denver to update them on the progress he was making in China and should have taken the standards and values of Levendary Cafà © and applied them in China because that was his responsibility. To become a professional manager Chen would have to see the value of standardizing all the restaurants; however he did provide a great platform for the future growth of Levendary in China and should be kept on the team with certain responsibilities and be made aware of the expectations from Mia Foster. Works Cited Agriculture and Agri-Foods Canada. (2010). Health and Wellness Trends : U.S. Market. Ottawa: Government of Canada. Bartlett, C., & Han, A. (2013). Levendary Cafe: The China Challenge. Boston: Harvard Business School. China Briefing . (2013, February 5). China GAAP vs. U.S. GAAP and IFRS. Retrieved February 10, 2015, from China Briefing: http://www.china-briefing.com/news/2013/02/05/china-gaap-vs-u-s-gaap-and-ifrs.html China Briefing. (2014). Retrieved February 10, 2015, from China GAAP vs. U.S. GAAp and IFRS:
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